With more than 106,764 entrepreneurs using it to create more than 9.44 million sales funnels, it is easy to see how ClickFunnels became one of the market leaders for building sales pages.
Founded in 2014 after the founders struggled with a simple way of building sales funnels and landing pages, the platform has grown significantly year over year—largely with the help of their own affiliate program.
In fact, ClickFunnels was the de-facto tool for landing page building that many agencies relied on for lead generation for years. However, ClickFunnels isn’t the leader of the pack anymore with all the tools available today.
Depending on your agency’s needs and how many clients you support, there are better options that can generate leads and streamline marketing campaigns while saving you time and money.
In this post, we’re taking a closer look at 6 best ClickFunnels alternatives for agencies that you may want to consider.
1. HighLevel
HighLevel is a truly customizable all-in-one solution designed specifically for agencies and consultants.
Unlike ClickFunnels, which has a steep learning curve and can be hard to navigate, HighLevel is easy to use. In fact, we have customers tell us they trained their team on how to use it in under an hour.
You can also sell free and paid products, courses, and memberships with unlimited offers, users, and video hosting.
Basically, HighLevel helps you create your ultimate agency engine by providing a white-label platform to capture new leads, nurture them into customers, and retain them.
In fact, more than 15,000+ agencies are using HighLevel to increase client campaign performance, reduce costs, decrease churn, and add an additional SaaS-like revenue stream.
Given all of the features you get, the pricing for HighLevel starts at $97 per month.
Best For: Agencies & Consultants
2. Keap
Older agencies and experienced marketers may know Keap as Infusionsoft. (Note: InfusionSoft rebranded to Keap in 2019.) The all-in-one marketing platform helps online businesses grow with its wide range of tools and features, including an easy-to-use landing page builder with a simple interface, advanced segmentation, hundreds of landing page and email templates, many invoicing and payment processing options, appointment scheduling capabilities, and 24/7 chat support.
In particular, Keap is especially useful for eCommerce businesses thanks to its excellent email and SMS marketing tools. But, there’s a fairly steep learning curve due to the wide variety of options, but this also means there’s greater room for growth and customization if you spend time testing what works.
Overall, Keap is a better all-in-one marketing automation platform than ClickFunnels and could replace most of your tech stack if you are willing to pay more. There are two pricing plans—Keap Pro and Keap Max. The main difference is that Max includes promo codes and marketing analytics, as well as more default contacts and an additional user.
The Pro plan starts at $169 per month and you get 1,000 contacts, while Keap Max costs $249 per month starting from 2,500 contacts. You can increase the number of contacts for either plan at additional charges.
Best for: Ecommerce & Digital Product Businesses
3. ActiveCampaign
If you need a simple-to-use email marketing software, ActiveCampaign is a solid choice. It’s simple to use thanks to their drag-and-drop editor. You also have a huge library of templates to choose from to get started as well as predictive sending and many email segmentation features.
ActiveCampaign’s real strength lies in its marketing automation features. Start from a template, then tweak as you see fit – your imagination is the main bottleneck.
You can also create landing pages, although the tool has fewer features than ClickFunnels.
The Lite plan starts as low as $9 per month for 500 contacts, which means anyone can use ActiveCampaign if they need an email marketing tool, although it is best suited for small business owners and newer agencies with small budgets. Additional contacts will cost more on all plans.
Best For: Small Online Business Owners
4. Kajabi
Kajabi is an all-in-one learning management platform that’s similar to ClickFunnels but mainly used by small businesses that sell online courses or create membership sites.
That’s for a reason. They have some of the best course creation tools and related features that a business might need, including:
- Simple to create sales funnels and opt-in pages for higher conversion rates
- Solid email marketing features to customize emails and create drip campaigns
- Unlimited emails and landing pages
- The cheapest plan allows three funnels and up to 10,000 contacts
- Great-looking templates
- Checkout pages
- User-friendly page and funnel builder
- No transaction fees with any plan
Kajabi doesn’t come cheap. It’s similarly priced to ClickFunnels. but for the convenience and ease of use, it could be worth paying for the Pro plan at $399 per month if you have several clients who are course creators.
Best For: Online Course Creators
5. Leadpages
As a direct alternative to ClickFunnels, LeadPages leads the pack as a no-code solution for building landing pages quickly.
Some key features include a simple drag-and-drop website builder, mobile-responsive landing page templates, custom domains, easy lead collection, real-time analytics, and integrations with many popular tools such as Zapier, HubSpot, and MailChimp.
For startups or agencies that just need their own landing page (or a few), you could save a lot each month with LeadPages’ Standard plan that starts at $49 per month. And their middle tier, the Pro plan, is only $99 per month and a much better value than ClickFunnels’ equivalent. The one downside is they don’t offer unlimited landing pages.
Best For: Startups & Agencies Who Only Need A Landing Page Tool
6. Instapage
For fast-growing startups that have the budget to spend on a dedicated landing page builder, Instapage is a better choice than ClickFunnels and LeadPages.
Instapage focuses on creating high-converting landing pages through its range of advanced analytics and testing tools, such as heatmaps to see where customers engage with a page, fully customizable forms in landing pages, no limit on A/B testing, and real-time collaboration for increased productivity between team members.
The team behind the landing page builder claim their subscribers see a 22% increase in conversion rates thanks to the tool.
The Build plan, which is $199 per month, is a good starting point that want to take advantage of the advanced analytics and battle-tested templates. However, if you need more of their advanced conversion tracking and heat mapping features, you need to contact sales for an enterprise quote.
Best for: Fast-Growing Startups (Landing Pages Only)
HighLevel: The Real Opportunity For Digital Agencies
While ClickFunnels is a solid landing page and sales funnel builder, there are alternatives that could save you money and time, depending on your situation.
If you need a better ClickFunnels alternative to publish landing pages, LeadPages is your best option with its drag-and-drop builder and pre-made templates. Otherwise, Instapage could offer more value if you have the budget and want more advanced features for landing page optimization.
Keap is a solid sales funnel software for digital marketers working at eCommerce and digital product businesses.
ActiveCampaign and Kajabi have their own unique use cases for email marketing campaigns, membership sites, and course creation, respectively. They’re both market leaders in their own rights and will be powerful tools when the need arises.
However, if you are looking for the best ClickFunnels alternative with all the features, that’s where HighLevel shines. You can manage your sales process, build landing pages, create marketing automation campaigns, set up 2-way call tracking, and it includes unlimited contacts among many other features.
In fact, here’s what one former ClickFunnel customer had to say after he migrated to HighLevel.
For other agency owners, like Jamie Roussel, they were able to consolidate the hodgepodge of tools they were using, including both ActiveCampaign and ClickFunnels, when they switched to HighLevel. This not only saved them money, but also meant they were spending less time dealing with broken integrations and duct tape fixes.
If you are an agency and are ready to try an all-in-one Linktree alternative, you can get started with a 14-day free trial of HighLevel here.
