Get set up for success with HighLevel’s Quick Wins Playbook! In this series of videos, we’ll walk through some essential features you need to take advantage of. These features will generate more leads, conversations, and reviews for both you and your clients, driving your revenue and retention through the roof! In addition, we’ll go over how to set up an efficient, conversion-boosting workflow to make the most of your leads.
Quick Win #1: SMS-Enabled Phone Numbers
SMS-based marketing might not seem like the most fashionable thing right now. However, recent studies show that it has slowly but surely been making a comeback, even making it a more viable option than email marketing to engage your customers efficiently.
Gartner reports that text messages have an average open rate of 98%, as opposed to 19.8% of emails!
So, why aren’t more people using it? Well, most businesses still don’t have a robust and organized way to communicate with their prospects via SMS, until now…
With SMS-enabled phone numbers, you’ll select a phone number that redirects to your main business number and that allows you to manage SMS conversations directly on HighLevel’s platform. Not only that, but it also enables you to create contacts and manage your lead’s information all in one place. Also, there’s a pretty cool add-on feature we’ll go over next!
Quick Win #2: The Missed-Call Text-Back
Let’s paint a picture: a potential customer has a need, so they go to Google and look for a service/product that seems like a good fit. Good news: that’s you! So, they call you up. And… no answer! What do you think happens next? It’s simple, they’ll just go to the next best option.
And this actually happens more than you think. In fact, 62% of calls made to small businesses are left unanswered! Pretty crazy, right?
Thankfully, there’s a neat feature in HighLevel that takes care of that.
As we told you in the previous section, you select a phone number that will redirect to your main business number. So, any time you miss a call, HighLevel will send out a completely customizable missed-call text right away.
Quick Win #3: The HighLevel Mobile App
Imagine this: all of HighLevel’s features, automation, contacts, reviews… all of that, right on your mobile device. This is very powerful since you and your clients will be able to get to things a lot more quickly and on the go. Also, we’ve seen that if your clients download the mobile app, your churn will go down at least 30%, so this is a no-brainer!
Let’s dive a bit deeper, there’s three main versions of the mobile app:
- The HighLevel App: you can get this one on the Apple App Store or Google Play Store now and log in with your credentials.
- Lead Connector: if you don’t want to let your customers know you’re using or reselling HighLevel, you can just tell them to download this app on the Apple App Store and Google Play Store and to log in with their credentials. This way, they’re using the mobile app without knowing it’s HighLevel!
- White-label app: if you’re interested in your customers finding your app on either Apple or Google’s stores with your name, brand, and anything else you might want, then this is the right option for you.
Quick Win #4: Facebook & Instagram Consolidation
Ensuring proper communication through your social channels is a must to retain clients and even find new prospects. But, the truth is, hopping between your socials can become incredibly time-consuming.
Good thing we can alleviate this burden by consolidating all your different social messages in one place: HighLevel’s conversations tab, where you’ll also find your emails, SMS conversations, and much more!
Quick Win #5: Google Business Chat
Every business today needs visibility on Google’s result pages and while most are focusing on optimizing their websites and ads (which is also very important), business owners tend to forget about a third aspect that also needs nurturing: their Google Business Profile, which holds the top spot in the result pages 94% of the time!
On average, a business is found 1009 times per month via their Google Business Profiles. That’s roughly 30 times a day you have an opportunity to leave a good, lasting impression with your GBP, while also making your business available for interactions with your potential leads through Google messaging.
Google messaging allows you to add a chat option on your GBP that’s visible on search result pages and Google Maps, allowing you to start conversations with your customers right when they’re searching for your products or services. And, the great thing is, once you link a Google Business Profile with HighLevel, the messaging option is automatically turned on and all your conversations get pulled to the conversations stream along with your emails, SMS messages, social channels, and more, letting you have unparalleled control of all your different conversations in one place!
Quick Win #6: Reputation Management
People usually tend to gravitate towards actual human reviews or opinions rather than advertisements, which makes a lot of sense. Actually, surveys show that 95% of customers read online reviews before making a purchase.
Also, according to BrightLocal, 88% of consumers are likely to use a business if they can see the business responding to reviews.
This means it’s absolutely necessary to be on top of your reviews, whether positive or negative while also making a conscious effort to get new ones. The good thing is that thanks to HighLevel’s integration with Google Business Profile, you can do just that!
That’s right, after integrating your GBP with HighLevel, your reviews are also automatically pulled to the conversations tab, where you can answer and even dispute the review if you think it’s irrelevant or spam.
Also, HighLevel has the Reputation tab where you get a dashboard highlighting all the relevant data points related to your GBP reviews like reviews received, average rating, sentiment, and much more!
Finally, with HighLevel, you can also send out review invitations to your contact lists with a couple of clicks, making it really easy for you to keep getting more reviews to improve your reputation in Google’s search results.
Quick Win #7: Automated Answers to FAQs
Usually, businesses will be getting the same questions over and over again. It’s just something that will happen!
Well… what if you could have a way to automate customizable responses that trigger when a user asks frequently asked questions like “Where are you located?” or “What are your working hours?”
That’s exactly what you can do within HighLevel’s automation tab, not only saving you and your clients a lot of time but also this will provide critical answers to your customers a lot quicker than manually replying.
Quick Win #8: The HighLevel Webchat Widget
Responding immediately to customers is important because, if you don’t get back in the short window of time you have with them, you risk losing a potential lead. In fact, according to a Forrester report, 53% of customers are likely to abandon their online purchases if they can’t find quick answers to their questions. That’s why, finding ways to make yourself available to potential clients is crucial.
One way to do this is by enabling our chat widget (compatible with most CMS) that works the following way:
- Your leads fill out the chat form.
- It comes through the conversations tab as a text.
- When you answer, it goes to their phone number as a text message, taking the conversations from your website straight to the potential customer’s phone, allowing them to leave your site while also letting you continue the conversation!
Quick Win #9: Call To Action Forms
Inbound marketing strategies like CTA forms are a great way of generating leads and procuring information. But, not enough sites are taking advantage of this.
Thankfully, HighLevel makes the form creation process simple and streamlined letting you add a CTA form to any website with our drag-and-drop builder.
Quick Win #10: Social Link Pages
Have you ever noticed that many social platforms limit you to including just one link on the profile page? It can be hard to decide whether you want to link to a client’s website home page, a contact page, a blog, or something else entirely. With HighLevel’s social link pages, you don’t need to decide! These LinkTree-like pages are available as templates in our library, all you have to do is swap out the buttons to include every link you want to feature and set it live on a subdomain. This creates a link to include on social profiles that is much more powerful than any one website page, making it easy to impress your clients and channel their leads efficiently.
Bonus Quick Win #11: The Fast 5 Lite
Picture this: you’ve already set up 10 previous things we’ve gone over and now you and your clients are drowning in leads. That’s great! But that’s only half of the battle. You also must be diligent in your follow-ups and keep on engaging with them promptly!
In fact, according to a Harvard Business Review report, if you’re able to respond within 5 minutes instead of, say, 10 minutes your odds of qualifying a lead skyrocket up to 10 times!
With the Fast Five Lite recipe, HighLevel guarantees a night and day difference for the first 5 minutes of a lead interaction with your or your client’s business, since they’re getting emails, text messages, and voicemails and trying to connect with the lead through call-connects, which is a big step up compared to just waiting for someone to get to a lead’s messages.
Looking to get started with HighLevel? Try our 14-day free trial and you can hit the ground running with our quick wins!
