The Top HubSpot Alternatives for Agencies and Consultants

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Is your agency looking for Hubspot alternatives?

With functionality from sales and marketing to support and operations, there is no denying that HubSpot is a true “all-in-one platform.” And its UI and UX, especially for its marketing hub, are best-in-class.

However, HubSpot is designed for businesses with big budgets and large teams, not specifically for agencies. To get the most out of HubSpot, you need to be spending at least $800 per month (usually more like $3,200) and have a dedicated sales/marketing ops person (or multiple people) whose main job is customizing and maintaining HubSpot. 

Fortunately, there is a better alternative for marketing agencies and small businesses. That’s HighLevel. 

In this post, we’re taking a deep dive into how HighLevel compares to HubSpot, along with when to use each platform. 


Hubspot alternative

When it comes to cost alone, HighLevel wins hands down over HubSpot. While HubSpot CRM is free to use and includes basic CRM, marketing forms, and chatbot functionality, your business will outgrow it quickly. 

Not to mention, you can’t integrate fully with Zapier to duct tape your own workaround solutions without upgrading to a paid HubSpot plan.  

And, if you need more advanced marketing and sales functionality to run long-term campaigns, you can expect to pay a minimum of $800 per month for HubSpot compared to getting the same level of functionality for just $297 per month on HighLevel. 

There are many HubSpot customers paying $3,200, $5,000 or more per month, especially since HubSpot is a platform with a huge marketplace of adjacent apps. This means that the bigger you get, the more apps along with custom integrations you’ll likely need; this means more $$$. 

For instance, a HubSpot customer might be spending $800 per month on HubSpot plus another $300+ per month on various apps like Zapier, Calendly, Callrail, etc. 

White-label functionality 

Another key difference between HighLevel and HubSpot is that HighLevel is designed to be white-labeled. HubSpot is not. 

In fact, you have to apply and get accepted to HubSpot’s Partner Program to have any white-labeling functionality. And, the functionality you do have on HubSpot is limited on what you can and can’t do. 

This is even more apparent based on how they handle pricing since all of your agency’s clients have to go through sales and pay for their own HubSpot subscription, and your agency just gets a small kickback/commission. 

While at HighLevel, we take the opposite approach where our internal motto is, “it’s not about our logo; it’s about yours.” 

Hubspot alternatives

So not only do you have full control over the menu items, CSS, and Javascript, but you can also create your own SaaS features and pricing plans within HighLevel’s no-code, drag and drop interface. This means you can create SaaS-like revenue streams for your agency, and configure pricing for your agency’s customers based on credits, usage/metered-based, and even free trials.  

And, when a customer creates their account in HighLevel, we’ll automatically create their user account with the corresponding permission settings of their plan. 

2-Way SMS Included

It’s no longer a secret that SMS marketing has eclipsed all other methods when it comes to open and conversion rates. HighLevel allows you to send & receive text messages right within the app (in addition to email, Facebook Messages, Instagram DMs, Google Business Chats, and Whatsapp). Hubspot requires you to use a third-party, which creates a non-optimal experience.

White label hubspot alternative


Arguably, the biggest difference is that HubSpot caters to mid-sized and large businesses while HighLevel is solely focused on agencies.

hubspot agency alternative

That’s not meant to be a dig on HubSpot. It is a buttoned-up platform with all of the key features that a large business needs if you take the time to set it up and maintain it properly.  And, if you have a large sales and marketing team that requires intricate internal commenting, workflow, and reporting features, you should absolutely choose HubSpot over HighLevel.   

However, in our experience, most agencies and small businesses aren’t making the most use of HubSpot because they don’t have either the budget or resources to fully make it their own. The simple fact that HubSpot has an elaborate certification program speaks to this. The only reason something like this even exists is that the platform is too complex for most businesses and agencies to set up by themselves. So, you need to bring on a HubSpot certified consultant or agency to do it for you. Working with a HubSpot consultant can easily cost you tens of thousands of dollars.  

On the other hand, HighLevel simplifies everything. Not to mention, a lot of features that come standard on HighLevel would require an extra app (and more money) on HubSpot. 

HighLevel is also much easier to use, and you don’t need to spend tens of thousands of dollars and months of time on a custom migration or custom integrations like you have to do on HubSpot. 

In fact, as of April 2022, more than 15,000+ agencies are using HighLevel to increase client campaign performance, reduce costs, decrease churn, and add an additional SaaS-like revenue stream.  

For example, HighLevel customer Melissa Blair says, “I’ve moved one client off of HubSpot because she was a small company and was paying $1000.00 per month for HubSpot and didn’t need all of the features. Year 2, they told her it was going up to $2000 a month. My 2 cents is that most small businesses (only a couple of employees) are not the ideal client for HubSpot.”

Ben Baker agrees, “I personally think HighLevel has way more to offer than HubSpot. I was paying over $1,800 a month for 50,000 contacts. I switched and never looked back, their UI is dope, and it’s an amazing platform for sure. I wish HL had a UI that was as awesome as theirs, but at the end of the day, I chose the cost-effective & feature-rich choice.”

Ready to supercharge your agency with HighLevel? 

The bottom line is HubSpot is an excellent choice if you have a big budget and dedicated marketing/sales ops employees to customize and manage it for you.

However, if you can’t justify $3,000+ per month, don’t have dedicated internal resources solely focused on HubSpot management, and/or are looking for deep white-label functionality, then you’d be better off using HighLevel. 
If you are an agency and are ready to try HighLevel, get started with a 14-day free trial here.