Better SMS Delivery is Here, LC TrustHub is live!

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Read the help doc here or see below:

Carriers are becoming increasingly sensitive to spam and AUP enforcement when it comes to SMS and Calls. To keep spamming in check and to protect the end customer (leads/contacts) they have created various regulations & compliance frameworks. 

Trust Center (Available only for sub-account with the country set to the US) provides products that can improve customer engagement through brand recognition.

To access the available Trust Center products, below are the steps:
Fill in all the required fields on the Business Profile section of the sub-accounts.
Register your Business Profile
Register for A2P Brand and Campaign
SHAKEN/STIR and CNAM [Coming Soon]

This article will help explain which compliance you or your client may need and how to get them.

Trust Center Onboarding Overview

Trust Center provides products that can improve customer engagement by increasing throughput and brand recognition. To access the available Trust Center products, please follow the steps below:

  1. Gather the required information from your customers.
  2. Within Trust Center, create a Business Profile to represent the customer’s business.
  3. Register a US A2P brand for US A2P 10DLC capaibilities.
  4. Register a new campaign use case and link it to a Messaging Service. [Automatically processed once all the information is provided.]
  5. SHAKEN/STIR and CNAM [Coming Soon]

Pre-requisites: Gather the required information for Business Registration

To access the available Trust Center products, the first step would be to “fill in all the required fields on the Business Profile section of the sub-accounts“.

The following fields need to be filled out to move forward with Trust Center Products.

Business InformationLegal Business NameBusiness Physical Address (Street Address, City, State/Province/Region, Postal Code, Country)Business Type (Sole Proprietorship/Partnership/Corporation /Co-Operative/LLC/Non-Profit)Business Registration Number/Tax EIN and Type (DUNS or Business License)IndustryWebsiteRegions of Operations
Authorized RepresentativeNameEmailTitlePhone NumberJob Position (Director/VP/GM/General Counsel/CEO/CFO)

Please note:

If you have a US entity or an International Tax ID, use EIN to register your business profile and to avoid brand registration failures. Do not use a DUNS number.

1. Create a Business Profile in Trust Center

Within the Trust Hub, create your Business Profile. This step validates your customer’s business identity. You will only need to do this once.

Please fill in the following information:

Under General Information: The Legal Business NameUnder Business Physical Address: The Business Address and other metadataUnder Business Information: The Business’ identity within the ecosystem, the Business type, ID, industry, website URL, and region informationUnder Authorized Representative: The Point of Contact details for the Business

Please Note:

The submission may take up to 72 hours for approval. Make sure to review your customer business profile information before submitting it.

If any of the required information is missing before submission you will receive an error message
Click on the "Update Business Profile" to directly move to the Business Profile page and update the missing fields.

Once all the details are filled in, visit the Trust Center and click on “Submit for Review“, it will process and submit the registration details.

The status will be changed to “In-Review” and you will get a confirmation that “Your profile has been successfully submitted“.

Below is an example of a successful submission:

Please Note:

You do not need to wait for this Customer Profile to be APPROVED before moving on to the Brand submission in Point 2. Brand submission will retroactively modify your Secondary Customer Profile’s status.

2. Register your US A2P Brand

Next, register your newly created Business Profile for A2P 10DLC capabilities by creating a US A2P brand. This step will register your business for US A2P10DLC capabilities.

  • Click on the “Start Registration Button:
  • Step 1 – Check the brand registration details and click Next.

3. Fill in all the required fields for Campaign Registration

The next few steps would be to feed in all the required details around Campaign Registration.

  • Step 2 – Select the Campaign Use Case and enter a description for the same.

  • Step 3 – Provide Production Sample Messages and select if the hyperlink and phone number will be shown in the SMS.

  • Step 4 – Provide details around en-user consents and opt-ins.

Once all the information is provided in the above 4 steps. Data will be submitted for A2P Profile, Brand, and Campaign Registration and you would receive the success information.

4. Business Profile, A2P Brand, and Campaign Registration Status

Once all the steps in the first 3 points are completed, the status for all the 3 registries will be fetched and shown below:

  • In this case, the Business Profile is approved and the Brand is submitted with a Pending Approval status.

  • In this case, the Business Profile, A2P Brand, and Campaign all three are registered and Approved status.

5. Pricing for A2P Brand and Campaign

  • Agency markup will not be applied to these charges and these will be pass-through charges that would directly be sent to the carriers.
  • The sub-accounts (in case of rebilling) will be charged a one-time registration fee of $4.41 whereas the agencies will be charged $4.20.
  • The monthly campaign fees will be around $1.5 to $11.5 based on the campaign use case.

Sub-account level transactions charges:

Agency-level transaction charges

Please Note: 

At times both the charges (one-time and monthly) will be grouped and you can see a charge as high as $15.5 USD.

6. Create a Messaging Service and link the Phone Numbers to it

We will automatically create the messaging service and link it to all the phone numbers available in the sub-account once the campaign is approved.


What is the pre-requisite for A2P Standard registration?

The prerequisite to A2P registration is to create a business profile providing the EIN and additional business registration information.

Are there any charges associated with the Low Standard brand registration?

Yes, there is a one-time $4.41 USD and a monthly Campaign Fee ($1.5 USD to $11.5 USD). For most cases, we have seen this to be $2/month.

I am still unsure of what all this means. What do I do?

For now, if you are unsure about how A2P 10DLC compliance works, it will be the best strategy to stop using local & mobile numbers and start using Toll-Free numbers altogether as explained here.

What information would be required from the sub-account to move with the registration?

The sub-account will need a business registration EIN and some additional info like address, website and etc.

Is messaging to Canada or any other countries also affected by these changes?

No. Canadian mobile carriers may introduce registered A2P 10DLC solutions in the future, but at this time carriers have not announced any plans to do so.

For information about message sending in countries other than the US, we recommend checking out our country-specific SMS Guidelines pages to learn about any unique rules or restrictions in that country.

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