White-Label SaaS: A Beginner’s Guide For Agencies & Entrepreneurs

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As of last year, revenue in the SaaS market reached $258.6 billion and is projected to increase to $282.2 billion this year.

That’s why, savvy marketers are shifting to this revolutionary business model as a way to diversify income streams and create safety nets that can withstand the unpredictability of today’s fast-paced digital landscape.

SaaS Market Projected Data year wise


Yep. SaaS products provide a new way to scale while also providing flexibility and security. Something small to medium-sized agencies desperately need in this crushingly competitive space. A recent survey shows that SaaS software has 97% of Gross Dollar Retention and 100% of Net Dollar Retention for companies with less than 1 million in Annual Recurring Revenue (ARR). 

Do we have your attention now? 

But Wait, Isn’t SaaS Time-Consuming & Expensive?

white label saas


It can be.

And this used to be what was expected from SaaS ventures… until now!

With HighLevel, you can white-label a proven SaaS platform developed by a fast-growing, highly reputable company. 

Up next, we’ll take a look at how all of this goes down!

Such products and SaaS tools are, therefore, a fantastic opportunity for agencies focused on client retention and increased revenue and looking to diversify their offerings. 

This post will start from scratch and walk you through the whole enchilada. We’ll explain white-labeling and showcase some available top white-label apps and services, including of course… HighLevel

How Do You Define White-Label SaaS?

white label saas for agencies

Software under a reseller’s brand is known as white-label SaaS. The reseller (a marketing agency in this case) adds its branding before offering the platform for sale as if it had created the platform itself. 

The kinda thing you used to do in grade school (well, maybe not you but a lot of us did) when you copy the super nerdy kid’s homework and turn it in as your own and get a blazingly good grade. Yea, that, but it is totally legit. In fact, the nerdy kid profits from the exchange. 

Sounds too good to be true, right? It is true… It’s wonderfully true. 

Examples of common white-label software include SaaS products like:

  • Web and app design tools
  • Marketing solutions for lead generation 
  • Reporting and analytics
  • And more

White-label SaaS is generally less expensive for resellers because they don’t have to invest time and money into developing the program. It comes as a subscription service with the rights to use and alter the frontend components at will. 

HighLevel’s white-label SaaS platform comes with its own SaaS configurator that allows you to set your settings, including rebilling prices for things like text and email. 

How Do White-Label Services Work in General?

saas software

White-label SaaS is the ultimate shortcut to offering high-quality software and services without the hassle of development. Think of it as putting your brand on someone else’s exceptional work and reaping the benefits. 

Imagine having access to top-notch tools for web design, lead generation, analytics, and more, all under your brand. This approach saves you time and money because you’re leveraging existing solutions as a subscription service.

For example, with HighLevel’s white-label platform, not only can you customize settings and pricing, but you can also seamlessly offer text and email services as your own, enhancing your agency’s offerings.

Now, let’s dive deeper into white-label services in general. Picture running a digital marketing agency where you handle some tasks in-house and outsource others, like link building, content creation, or web design. The magic happens when you sell these services under your brand, providing clients with a comprehensive solution tailored to their needs.

What Are Some Examples Of White-Label SaaS Services?

white label saas services

White-label SaaS enables agencies to meet specific client requests or expand their service offerings. Let’s take a look at some of the most common services:

1. Email Marketing

Email marketing remains one of the most effective strategies out there. With tools like HighLevel, your clients can manage their communications and track performance easily.

HighLevel’s white-label email marketing platform allows you to:

  • Create customized dashboards
  • Launch automated email nurture sequences
  • Set up campaigns with your branding

And the best part? HighLevel’s white-label SaaS platform goes beyond email campaigns. You can run email automations and access a range of other services—all under your own brand. 

2. SEO and SEM Management

Don’t have enough time to offer SEO services to your clients? Partnering with a white-label SEO provider like The HOTH could be the perfect solution to boost your revenue and expand your client base.

With tools like SEO Reseller, you can access Google Trends, Keywords, and other APIs, offering a comprehensive suite of services, including:

  • Detailed website audits and reports.
  • In-depth keyword analysis.
  • Expert on-page optimization.
  • Organic link-building strategies.
  • Effective lead tracking, and much more.

3. Social Media Management

Managing social media can be incredibly time-consuming. From crafting tailored posts for multiple platforms to maintaining consistency and generating regular content—it’s a lot to handle.

That’s where white-label SaaS platforms like SocialPilot and Mention come in. These tools allow you to sell a platform with powerful capabilities, including:

  • Creating and scheduling posts.
  • Integrating multiple platforms for a holistic audience view.
  • Monitoring likes, comments, shares, and messages, along with sentiment analysis.
  • Tracking the success of your communications,

4. Landing Page Building

Creating impactful landing pages is essential for driving successful digital marketing campaigns—they serve as the gateway to new leads and exciting offers. If you’re looking to elevate your toolkit, consider integrating a simple yet powerful white-label landing page builder.

Imagine having a tool that seamlessly connects to your own SaaS application or service, offering customization options like:

  • Branding with your domains.
  • Crafting a unique login experience.
  • Sending personalized emails, and more.

HighLevel takes it a step further by providing white-label website and funnel builders, coupled with an extensive marketplace featuring tailored website services that you can effortlessly resell to your clients.

5. Event Management

White-label event management software is another helpful tool for agencies and event planners. Some of the top names are Accelevents, EventsX, Eventzilla, etc. 

Here is what you can achieve with this software:

  • create custom event websites, registration forms, virtual worlds, and mobile apps;
  • ensure a cohesive attendee experience;
  • maintain the brand identity;
  • manage events from registration to attendee engagement, sponsorship, and communication.

And with HighLevel, the list of white-label services continues to grow!

Advantages of White-Label SaaS

white label saas tools

White-label SaaS benefits everyone involved!

For developers, it’s a chance to gain new clients for existing products.

Marketing agencies can broaden their service offerings and cater to more client needs.

And most importantly, clients get to enjoy the full advantages of powerful software solutions.

Now, let’s dive into the numerous benefits of tapping into the SaaS market with HighLevel’s white-label platform as our guiding example.

1. Saving Time and Money

Building a solution from scratch takes significant time, money, and resources. From planning and development to testing and maintenance, it can become a burden for growing agencies.

But with white-label SaaS like HighLevel, you can save time and money. HighLevel’s SaaS mode helps agencies cut overhead costs and boost profits for themselves and their clients.

With ready-to-use industry-specific tools, email and social media templates, and automation features, starting or expanding an agency is faster and easier than starting from scratch.

Agencies can also earn more by offering extra services using pre-built social media and email templates. Plus, managing fewer technologies means less need for additional technical staff. 

Ready to simplify and grow your agency?

2. Providing Quality Products

HighLevel’s White-label SaaS software is proven and trusted by numerous companies, ensuring top quality. Developers continuously refine and enhance the tools based on user feedback to deliver cutting-edge technology.

This process is ongoing, with new features regularly added based on customer input. Agency owners can rest assured knowing they have access to the best tools, thanks to HighLevel’s continuous updates and improvements.

With HighLevel, you get a comprehensive marketing toolkit that’s constantly evolving to meet your needs.

Watch as HighLevel Cofounder and CEO Shaun Clark explains…

3. Growing Faster

HighLevel’s White-label SaaS is a ready-to-sell product, eliminating the need for additional coding. Onboarding new clients is quick—taking minutes instead of hours or days.

With all features and tools in one place, agency owners avoid switching between multiple solutions or dealing with various service providers and their support teams.

Customers prefer integrated solutions for simplicity and cost-effectiveness. Managing software in one place leads to faster scalability and better conversion rates for agency owners.

4. Customizing the Product for Every Customer

What makes white-label software special? It’s all about making it your own. At HighLevel, they believe in putting your brand front and center—because it’s not about their logo; it’s about yours.

With white-label software, agencies can customize the app with their name, logo, branding colors, and overall visual identity. This customization builds trust, enhances your company’s reputation, creates positive brand associations, and boosts visibility and recognition.

It’s a win-win situation that helps you stand out and build strong relationships with your clients.

5. Constant Support from the Software Developer’s Team

HighLevel offers expert support and training.

A dedicated team works tirelessly to update and secure the product, releasing new patches and addressing vulnerabilities to enhance resilience against cyberattacks.

Instead of costly and time-consuming security audits, let HighLevel’s developers handle it for you. They also provide prompt and effective technical support.

HighLevel gives agency owners access to valuable learning materials and connects them with successful marketers, saving on hiring costs. Join the vibrant SaaSPRENEUR community for support and inspiration on your journey to success.

Possible Roadblocks to White-Label SaaS

white label saas product

With all the advantages of white-label SaaS, there are some issues to consider. Let’s take a look at them!

1. Inability to Track Crucial Metrics

Tracking key metrics is crucial for understanding your business’s performance. It helps you identify areas that need improvement and allows you to optimize accordingly. For instance, if you notice a high churn rate, you can enhance customer service or introduce a loyalty program to retain clients.

That’s why, ensuring your white-label software provider offers reliable and accurate reporting. Your branded product should support metric tracking and comprehensive reporting to collect data and provide insights that enable you to address issues proactively before customers even notice. This way, you can stay ahead and ensure a seamless experience for your clients.

2. The Complexity of Developing a Pricing Strategy

Setting the right price for your white-label SaaS can be challenging. You want to ensure a solid return on investment without overcharging your customers.

The problem is, that it’s hard to know the true value of the product and how much effort went into creating it. This uncertainty can impact your revenue.

To help navigate this, HighLevel offers valuable resources like webinars, workshops, and masterminds hosted by successful SaaSPRENEURS. These resources empower you to make informed decisions about packaging and pricing your SaaS product.

Join the active HighLevel Facebook community to get instant answers and connect with like-minded entrepreneurs facing similar challenges. It’s all about equipping you with the tools and knowledge to succeed in the SaaS market.

3. Problems with Encouraging Clients to Buy the Product

The third problem revolves around choosing the right and resellable software. It means you should invest in a product that converts into profit and works in the real world (market-proven). 

As people may test numerous solutions for free, you need to market outstanding and valuable products. Aside from that, establishing trust with the client and being open can also help greatly.

Steps to Successfully Choosing Your White-Label SaaS Product

white label saas features

1. Research the White-Label SaaS Market

Before diving into your own white-label SaaS platform, start with market research. Identify the product you want to sell and explore different providers.

Ask targeted questions based on your customers’ needs:

  • Is the pricing competitive?
  • Does the product come with a branded mobile app?
  • How is their customer support?
  • Will you get onboarding assistance?
  • Do they offer an affiliate program?

Choose a white-label SaaS solution that covers all bases with advanced features, ensuring a seamless experience for your customers. This way, you can focus on growth without unnecessary hurdles.

2. Run the Free Version and Pay for the Subscription

Before committing to a white-label SaaS platform, test the product to ensure it meets your needs. Look for usability, mobile-friendliness, analytics, and more. Many providers offer free trials or affordable options to assess the product’s value.

HighLevel, for instance, offers a free 14-day trial so you can explore all its features and gauge its profitability.

Once you’re satisfied, pay the licensing fees. White-label vendors typically use a subscription-based model, where you pay monthly or annually with discounts for annual plans. This way, you can confidently invest in a solution that fits your business goals.

highlevel white label saas

3. Apply Your Own Design and Sell to Customers

Now for the exciting part—the final step is to customize the product to fit your company’s needs.

After finalizing your agreement with the supplier and paying the license fees, add your brand logo, colors, and fonts to personalize the product.

Then, leverage the tool to its fullest potential—whether it’s generating leads, boosting revenue, or enhancing client relationships. Tailor it to seamlessly integrate with your business objectives.

Once you’re satisfied with the tool, pay the licensing fees. White-label vendors usually employ a subscription-based model, where you need to pay a monthly subscription or yearly with annual plan incentive discounts.

3. Apply Your Own Design and Sell to Customers

The final step is to optimize the product to your company’s requirements. 

The fun part!

Apply the necessary brand logo, colors, and fonts to reflect your brand once you’ve agreed upon the conditions with your supplier and paid the license fees. 

After completing the task, make the tool work for you, be it generating leads, earning money, or building relationships with your clients.

white label platform

The Takeaway

White-label SaaS offers incredible benefits for marketing agencies and consultants, which is why it’s gaining such popularity. Here are just a few of the advantages:

  • Save and make money more efficiently.
  • Focus on what you do best and excel at.
  • Enter new markets quickly and effectively.
  • Delight your current clients with expanded services.

No matter your goals—whether it’s boosting revenue or staying ahead in the fast-paced digital world—white-label SaaS opens up exciting business opportunities for you to explore. It’s time to unlock your agency’s full potential with HighLevel’s white-label software and services. Embrace the future of marketing innovation today!

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