As a marketing agency, you understand the importance of having a robust and reliable all-in-one platform that offers marketing automation tools, lead generation forms and unlimited landing pages. Advertised as a powerful marketing automation software with no plugins or integrations required, Kajabi tries to combine all of that into one all-in-one solution for online businesses.
This approach means it has become a popular choice for many agencies looking to create and sell digital content or online courses. So, agency owners can leverage Kajabi to create websites and landing pages, build sales funnels, and launch and optimize email marketing campaigns. With a built-in CRM to organize current and potential contacts as well as pre-installed Stripe and PayPal integrations to collect customer payment, it’s never been simpler to create and sell digital content or craft data-driven marketing campaigns.
However, Kartra does have some limitations.
Fortunately, there is no shortage of software tools and we’re sharing an in depth comparison of the best Kartra alternatives to help you streamline your marketing efforts, give your clients an edge and make an informed decision.
- Hubspot Marketing Hub
- Zoho Marketing Plus
HighLevel is the ultimate solution for agencies that demand an all-in-on marketing platform to manage their clients’ campaigns.
While Kartra offers similar features, HighLevel is tailored specifically for agencies, ensuring that it meets the unique needs and challenges that come with managing multiple clients and campaigns. This means you have a solid CRM platform with the ability to create landing pages, handle affiliate management, build high converting sales funnels, set up lead capture forms and automated workflows. You can also use it for building websites, courses, and membership management.
HighLevel also provides more features, like 2-way SMS communication, call tracking, scheduling links, social media marketing, and review management, all within the platform. This approach reduces the need for third-party tools, and makes it easier to track campaigns, manage data, and streamline communication throughout the entire business.
Best For: Agencies & consultants
If you are looking for a free Kartra alternative, Podia is a solid choice for online course creation. It has all the tools an online business needs to create a membership site and sell courses.
Known for its emphasis on digital content creators, Podia helps to market online courses, advertise online memberships, and sell digital downloads, like eBooks.
With a wealth of pre-packaged templates and step-by-step tutorials, users can craft fully sales pages on a custom domain. (No tech skills needed!)
As a major value proposition, Podia supports cost-free website and content migration, so any existing frameworks can easily be moved onto your new Podia site. Your Podia site will also be home to your online community, where you can establish forum topics for members to discuss, release new members-only products, and generate a private feed.
A vast majority of Podia features are available on their forever-free plan. However, you may want to upgrade to a premium plan if you want access to 24/7 priority online chat support.
Best For: Content Creators
3. HubSpot Marketing Hub
As a holistic solution for inbound marketing, Hubspot Marketing Hub is ideal for any company, who wants to centralize content creation and optimization, lead tracking and generation, and more all on one simplified dashboard.
With a myriad of features excerpted from the primary HubSpot CRM, the HubSpot Marketing Hub also enables meaningful integrations to streamline administrative tasks and manual data entry. Everything from social media management and ad tracking to reporting tools is centrally located.
However, all of these features don’t come cheap. Paid plans start at $800 per month. However, after migration and customizations with a paid HubSpot consultant, most companies will end up spending at least $50,000 in their first year.
Best For: Tech Startups & Enterprise Companies
GetResponse is a good Kartra alternative for ecommerce businesses. It is best-known as an email marketing platform. Non-tech-savvy marketers may gravitate to the simplicity of this platform when it comes to its sales funnel builder features for converting more site traffic into subscribers and customers.
Additional features include sales funnel templates and the ability to run A/B tests of multiple page versions to optimize performance.
Unlike other digital marketing tools that are geared towards digital products, GetResponse caters to both digital and physical products with other features like transactional emails, abandoned cart reminders, and synchronized promo codes. When combined with one-click integrations to Shopify and Magento.
Best For: E-commerce Businesses
5. Zoho Marketing Plus
Zoho Marketing Plus is a comprehensive marketing solution that unifies a coordinated omnichannel marketing strategy with effective project management functionality.
Specifically designed for small businesses, it enables teams to collaborate seamlessly across all marketing activities and sales channels on one platform.
A major draw to Zoho Marketing Plus is the many built-in features to make simultaneously planning and managing multiple marketing campaigns easier and more effective. Marketing Plus enables users to oversee every element of each campaign, from planning through execution, with the ability to create activities, assign task ownership, track progress, and collaborate internally in real-time.
In terms of an omnichannel campaign, Zoho Marketing Plus supports social media, email and SMS messages, and content management. There are also features for webinars, presentations, events, and surveys, so an agency can execute any stage of a campaign directly from the platform.
Pricing starts at $25 per month
Best For: Small Businesses
Omnisend is an email marketing and SMS software solution geared at elevating eCommerce businesses. With a mission of increasing sales without increasing the workload involved, Omnisend automates email marketing and contact list segmentation to drive sales on autopilot. Pop-ups, forms, and web push notifications help instantly retarget and build relationships with customers.
The platform’s free plan comes equipped with an unlimited contact list size and the ability to send 500 emails and 60 SMS messages per month, along with access to features like professional-looking email templates, pre-built automations, and A/B testing.
Omnisend provides users with 24/7 email and live chat support in every pricing tier, with access to a dedicated customer success manager and priority support in higher-priced tiers. Not to mention, all users on any plan receive free SMS credits to send SMS or MMS messages to prospective leads.
Best For: E-commerce Businesses
Customer.io is a messaging automation platform designed to simplify data-driven emails, in-app messages, push notifications, and SMS messages. A flexible user interface enables Customer.io customers to upload user data as a CSV file, sync data from a SQL database, migrate data from third-party integrations, or manually add user data to create granular user segments.
A contact list can be segmented by personal attributes, pages viewed, and more for the purpose of recipient lists, conversion goals, and campaign triggers. Campaign triggers are a unique value proposition for Customer.io that allow marketing or advertising agency owners to leverage customer behavior to automatically launch email drip campaigns and in-app notifications.
For instance, Customer.io allows businesses to set campaign triggers to deliver customer feedback surveys, automatically display relevant content, and send onboarding emails within the hour of a user signing up. Customer.io customers can even send exclusive offers to app users based on purchasing behavior and increase upsells and cross-sells with data-driven in-app messages.
Pricing for their Essentials plan starts at $100 per month.
Best For: Tech Startups
HighLevel: The Real Opportunity For Digital Agencies
Here is why HighLevel is the best Kartra alternative for agencies.
For instance, with HighLevel’s lead, contact, and deal management capabilities, it allows your team to manage the sales pipeline and track their progress, all within one platform.
Additionally, HighLevel offers a robust CRM and email marketing automation workflows and campaigns, allowing you to engage with prospects and customers through the full customer journey.
You can also build landing pages, sales funnels, and sell digital products, including sell courses and membership sites (with video hosting!).
HighLevel also offers powerful sales and marketing pipeline analytics, reports, and dashboards. With these features, you can track your progress, identify areas for improvement, and adjust your strategy accordingly.
But the real game-changer with HighLevel is its white-label, SaaS-like revenue stream. This feature allows you to create your own revenue streams with a drag-and-drop editor in just a few clicks. (No code required!) You can use the platform to create your own custom solutions, and then offer those solutions to your clients at a premium. This provides you with an additional revenue stream, while also offering your clients a more comprehensive set of services.
And the best part? Digital agencies looking to scale their businesses can do all of this for an affordable price of $297 per month. This includes unlimited contacts, users, and accounts. And you won’t be charged extra for creating new client accounts, making it easy to spin up new projects in minutes.