Did you know that Kartra was founded in 2018 by the team who built WebinarJam?
This is reflected throughout their all-in-one marketing platform. Their company DNA is all about empowering course creators, online coaches, and digital product businesses. They’ve built an amazing platform for this audience.
Because of their stellar reputation, many agency owners turned to Kartra. That’s where some problems happen because what a niche course creator needs and what a marketing agency needs are often very different.
So it is crucial that agencies and consultants know that there is a better Kartra alternative out there in the market. In this post, we’re taking a closer look at some of them.
Arguably, Kartra’s biggest selling point is its landing page builder. If you don’t have any background in web design or technology and are looking to sell digital products, Kartra serves as a no-code business in a box option. This all starts with their landing page builder, which allows customers to choose from a library of landing page templates.
Once they build out their landing page for their course, ebook, coaching program, etc, they can then sync it to the membership portal to host and secure all of their files and videos.
Sales & Marketing Automation
Where Kartra falls short compared to another “all-in-one marketing platform,” like HighLevel, is related to CRM, lead generation, and automation features.
If you have a loyal, niche audience and are just looking for relatively simple software to build landing pages and host your digital products, then Kartra is a solid option.
However, if you need CRM / pipeline management, 2-way SMS marketing, call-tracking, or sophisticated marketing automation features, then you should choose HighLevel.
In fact, compared to Kartra (which only has email nurture campaigns and broadcast SMS functionality), in HighLevel, you can send nurture campaigns via call, text, email, voicemail, or Facebook messages. You could even create custom follow-ups through their webhook functionality.
From an all-in-one platform that prides itself on supporting small digital product businesses, Kartra’s customer support is lacking. If you search Kartra on G2 Crowd, Capterra, social media, and other review sites, the vast majority of customer complaints are around poor customer support experiences, which usually stem from a slow, buggy platform and portions of the product being hard to navigate, especially for new users.
On the other hand, HighLevel offers award-winning 24/7 support via live-chat, email, and phone whenever you need it. There is also a large Facebook group where you can ask questions and learn more about the platform. And they also offer concierge migration services to make switching easier.
Kartra’s pricing is geared towards newer small business owners who sell courses, group coaching, memberships, or digital products.
Their pricing begins at $99 per month and includes one custom domain, 20 products/services, 50GB bandwidth, and the ability to host 50 videos and 100 web pages.
If you are an agency owner, the cheapest plan is $199 per month, but it includes some big limitations like 3 custom domains, and you are capped at 12,500 leads. Even on Kartra’s highest plan, you are capped at 50,000 leads.
When you factor in a lack of some key CRM, sales, and analytics features and a noticeable lack of Kartra-supported integrations, many customers end up spending significantly more money and time cobbling together manual workflows for their sales and marketing engine.
This is in direct contrast to HighLevel, which gives agencies the ability to create unlimited accounts for their agency and clients for $297 per month. Plus, you don’t have to worry about subscriber/lead limits.
The Real Opportunity For Digital Agencies And Entrepreneurs
Kartra has some phenomenal features, most notably its landing page builder and membership portal. However, it is simply not designed as an all-in-one marketing automation solution for marketing agencies and consultants.
From the 50,000 lead cap and the inability to sell physical products to no 2-way SMS marketing capabilities or call-tracking functionality, there are some significant limitations with Kartra.
As one of the best Kartra alternatives on the market, HighLevel is an all-in-one platform specifically built for agencies. Every feature is designed through the lens of what an agency owner might need, including but not limited to:
- CRM / pipeline management
- No-code landing page builder
- Surveys & forms
- Unlimited sales funnels and workflow automations
- 2-way SMS marketing
- Email campaigns
- Appointment booking
- Online courses, products, and membership sites
- Reputation management
- Analytics / Reporting
- A mobile app
In fact, more than 15,000+ agencies are currently using HighLevel.
For example, Jeff Weidner switched from Kartra to HighLevel and said, “I used Kartra for 2 years and wasn’t a huge fan due to its major shortcomings around landing pages, websites, memberships, price, and horrible lists and reporting. I could go on. GoHighLevel is 1000x better, easier to use, more control thru triggers, actions, campaigns etc.”
Plus, the best part is you get unlimited accounts on the $297/per month, so you can spin up new client accounts in minutes, and you won’t be charged extra for it.
Ready to supercharge your agency with HighLevel?
In sum, Kartra is a great solution for niche course creators and digital product businesses. You can spin up landing pages, create a membership area, and even empower affiliates to sell on your behalf.
However, for agencies, it simply doesn’t scale well and has a lot of drawbacks that we alluded to above.
If you are an agency and are ready to try HighLevel, get started with a 14-day free trial here.