Setting Up High-Performing SMS Campaigns with HighLevel: Your Ultimate Guide

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SMS marketing is a dynamic and direct way to engage with your audience, and when executed properly, it can yield remarkable results. If you’re ready to leverage the power of SMS campaigns with HighLevel, you’re in the right place! Let’s delve into the essential steps to set up high-performing SMS campaigns that captivate your audience and drive meaningful outcomes.

Step 1: Set Clear Goals & KPIs

Define your goals using the SMART framework—Specific, Measurable, Achievable, Relevant, and Timely. This provides clarity and direction for your campaign. For instance, aim to “Increase website traffic by 20% through SMS-exclusive offers within the next three months,” or “Increase monthly appointment bookings by 10%.” 

Step 2: Craft Compelling Offers

Create tailored offers that resonate with your audience’s needs and preferences. Ensure your offer aligns with the goals you’ve set and provides value to recipients. 

Step 3: Design Clear CTAs

Your call-to-action (CTA) should be concise, compelling, and easy to understand. Place CTAs strategically within your SMS, and make sure they are clickable.

Step 4: Segment Your Audience

Segmentation is key to delivering relevant messages. Group your audience based on demographics, behaviors, or preferences. This enables you to send targeted and personalized SMS, boosting engagement.

Step 5: Optimize for Mobile Experience

Ensure your website or landing page is mobile-friendly, especially if you plan to link to it in your SMS. Mobile users should have a seamless experience to maximize conversions.

Step 6: Test, Monitor & Adapt

Send a test to your own phone number, or have a team member submit their number to test the functionality and overall effectiveness of the campaign. This is the easiest way to ‘proof’ your SMS campaign.

Step 7: The Crucial Step – A2P 10DLC Compliance

Ensuring compliance with A2P 10DLC regulations is essential to the success of your SMS campaigns. These regulations help improve deliverability, enhance engagement, and maintain a positive user experience. Make sure your phone numbers and campaigns adhere to these standards to avoid potential pitfalls.

For detailed guidance on A2P 10DLC compliance, consult our internal help documents. Understanding and implementing these compliance measures will set the foundation for your SMS marketing success.

Post Launch Best Practices 

After you launch your campaign, make sure you use your findings from each campaign to optimize your development process moving forward. This way, you’ll learn what is most effective for you and for your clients.  

Analyze Data & Iterate

Base your decisions on data, not assumptions. Analyze campaign results and consider A/B testing different elements to continuously improve your SMS strategy.

Maintain Consistency

Develop a consistent messaging cadence that respects your subscribers’ time and expectations. Consistency builds trust and keeps your audience engaged.

Setting up high-performing SMS campaigns with HighLevel requires a strategic approach and attention to detail. By following these best practices—from goal setting to compliance—you’ll be well-equipped to create SMS campaigns that resonate with your audience, drive engagement, and achieve remarkable results. Start your journey today and witness the power of SMS marketing through HighLevel’s comprehensive platform.


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