Navigating A2P 10DLC: What to Know & How to Simplify Compliance with  HighLevel’s Trust Center

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Welcome, HighLevel community! If you’re an active user of our platform, this article is essential for you in helping ensure that your business texting practices are compliant with the latest carrier guidelines. In this blog, we’ll explore what A2P 10DLC really means, how it affects your business texting, and how HighLevel’s Trust Center streamlines the registration process for you. Let’s dive in!

Understanding A2P (Application-to-Person) Text Messaging:

A2P, or application-to-person, messaging refers to any text message from a business entity sent to a real customer through a virtual phone service like HighLevel. It includes various communication types, such as feedback messages, appointment confirmations, and more.

Demystifying 10DLC (10-Digit Long Code Phone Number):

10DLC, or 10-digit long code, is a local phone number with a local area code. It is designed to support business text messaging and reduce spam by providing a clear distinction between personal and business messaging. HighLevel’s support for A2P 10DLC ensures improved text message deliverability rates and eliminates the risk of carriers filtering your outbound messages.

How A2P 10DLC Impacts Your Business Texting Practices:

To comply with A2P 10DLC, businesses using virtual phone services like HighLevel’s LC Phone System need to register their phone numbers, brand, and campaigns with The Campaign Registry, a third-party organization. Brand registration ensures your business is identified across all carrier networks, while campaign registration specifies the types of messages you plan to send.

Understanding Trust Scores and Message Limits:

Once registered, your campaigns are assigned trust scores by major carriers, ranging from 0 to 100. Trust scores determine the maximum number of sent messages allowed for each campaign, based on various factors such as use case, message type, and size. Higher trust scores lead to better deliverability and functionality.

HighLevel’s A2P 10DLC Implementation for Customers:

At HighLevel, we prioritize our customers’ success. To support A2P 10DLC requirements, we’ve developed a clear process for seamless registration. Our Trust Center offers a fast and straightforward way for you to get you started. Trust Center provides products that can improve customer engagement by increasing throughput and brand recognition. To access the available Trust Center products, please follow the steps below:

How to Register for A2P 10DLC with HighLevel:

  1. Go to Settings –> Phone Numbers –> Trust Center
  2. Click on Start Registration in A2P Brand and Campaign Registration (SMS) section
  3. Determine A2P Brand needs
    1. Does the business you’re registering have a Tax ID (E.g. EIN, CCN, etc.)?*
      1. Yes, the business I’m registering has a Tax ID (E.g. EIN, CCN, etc.).
      2. No, the business I’m registering does not have a Tax ID (E.g. EIN, CCN, etc.). 
    2. Only Businesses with valid US and Canada addresses are allowed to register an A2P brand without a tax ID.
    3. Check out A2P Sole Proprietor Brands Registration
    4. You can find your US EIN on your IRS or previous tax return documents(CP575, W2 or W9).
  4. Brand, Business, and Campaign Details
    1. Here is the info you will need to know and enter. 
Business InformationLegal Business NameBusiness Physical Address (Street Address, City, State/Province/Region, Postal Code, Country)Business Type (Limited Liability Company / Co-operative / Corporation / Nonprofit Corporation / Partnership)Business Registration Number/Tax ID
* remove the “-“IndustryWebsiteRegions of Operations
Authorized RepresentativeNameEmailTitlePhone NumberJob Position (Director/VP/GM/General Counsel/CEO/CFO)
  • Please note: If you have a US entity, use EIN to register your business profile and to avoid brand registration failures. Do not use a DUNS number.
  • Once you provide all the requested information in the prompts and submit, you should see a popup that says you have successfully submitted your information.
    Please note – it may take up to 2-3 weeks for your registration to be fully processed. 

As the landscape of A2P messaging evolves, staying compliant with A2P 10DLC is crucial. HighLevel’s Trust Center streamlines the registration process, ensuring your business texts continue to thrive. By registering promptly, you’ll benefit from better deliverability, higher trust scores, and a smoother texting experience. Be sure to review all info and “How-To’s” on our Trust Center and all things A2P here and remember, our team is always here to support you with any questions or concerns you may have. 


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