While social media posts are scrolled past in a blink and ad budgets vanish faster than chicken nuggets at a kid’s birthday party, email marketing campaigns are the one marketing tool that lets you talk one-on-one with your audience.
With every message you send, you have the power to nurture relationships, drive sales, and build loyalty. Combine that with HighLevel’s email marketing tool and… well… that’s a whole other level of marketing strategy.
We’re talking razor-sharp targeting, seamless email automation, and insights that drive smarter digital marketing strategy. And HighLevel’s latest updates are designed to help you grow, retain, and inspire your existing customers like never before.
Pre-Built Segments for Targeted Email Marketing Campaigns
Sending mass email campaigns is like shouting into a crowd. All it does is join the noise.
With HighLevel’s new pre-built segments, you get to whisper the perfect message to the right person. Imagine the possibilities when you target recent clickers, serial clickers, or even the ever-elusive non-clickers with content that feels handpicked just for them.
No more blindly hoping someone opens your email.
Craft email campaign subject lines or messages that say, “I get you,” while gently nudging the not-so-active ones back into the fold.
Email marketing metrics are tracked by opens or clicks, so there’s no need to manually sort or guess who’s paying attention. By focusing on the right people, you’ll save money, reduce email fatigue, and build stronger relationships.
And when you know who’s listening, you can say the right things in your email marketing efforts.
Targeted Campaign Engagement:
- Target specific contact groups based on engagement levels.
- Send relevant content to active contacts and re-engage inactive ones.
- Save resources while driving higher engagement and retention.
Forms and Inline Surveys in Email Marketing Tool
Sometimes, it’s better to stop talking and start listening.
With HighLevel’s embedded forms and surveys, emails can do both. Whether it’s a quick thumbs-up, a detailed opinion, or a link to a longer form, you’ll get the scoop directly from your audience. Everything feeds into your campaign stats for easy review.
Interactive emails flip the switch and turn your communication from a monologue to a dialogue. It’s about learning how existing customers feel about your email campaigns, so you can uncover what they value, and learn how to improve.
Because this isn’t just feedback, it’s more like couples therapy between you and your existing customers.
Email Feedback Simplified:
- Embed feedback forms or surveys directly into emails.
- Simplify feedback collection and boost interaction with campaigns.
- Get actionable insights to refine email messaging and strategy.
Conditional Elements For Successful Email Marketing Campaigns
HighLevel’s conditional elements are the next best thing for email marketers, allowing them to customize parts of an email based on who’s receiving it. And all within a single campaign.
Imagine a single email that gives VIPs their perks, welcomes new email subscribers to the family, and provides general updates to your casual email subscribers.
This feature saves time. More importantly, it keeps your marketing emails relevant. By delivering the right content to the right audience, you create a more personal experience that drives results. And with unified email stats, you can measure performance and key metrics with zero confusion.
It’s personalization without the headache and hassle of running multiple email marketing campaigns.
Personalized Email Content Made Easy:
- Add personalized content blocks based on recipient criteria.
- Deliver tailored messaging in a single campaign for efficiency.
- Enhance relevance, save time, and unify campaign statistics.
Workflow Email Actions in Statistics
HighLevel combines stats from workflows and traditional campaigns into a single, streamlined view. No more tab-jumping or second-guessing.
You can see how each email automation performs, make edits directly from the stats page, and understand your email marketing campaigns like never before. Spot trends, fix underperformers, and actually enjoy your analytics for a change.
Because understanding numbers doesn’t have to be intimidating.
Simplified Email Workflow Analytics:
- Integrate workflow email performance stats into the Email Marketing tab.
- Offer a comprehensive view of all email actions in one place.
- Improve analysis and simplify campaign optimization.
Campaign Flow and Campaign Summary Page
HighLevel can easily simplify email campaign creation by letting you build your emails directly from the email templates library, catch errors with a built-in checklist, and preview your design while crafting eye-catching subject lines and preheader text.
It’s not just about writing emails. It’s about building an email campaign with flair and confidence. You’ll launch polished campaigns faster than ever with drag-and-drop elements.
Faster, Smoother Email Campaign Creation:
- Simplify email campaign creation with direct email template access and error checklists.
- Enhance email marketing automation with real-time previews of design, subject lines, and preheader text.
- Ensure faster setup and more polished email marketing campaigns.
Email Bounce Classification
HighLevel’s new classification tools turn those frustrating failures into actionable insights. Was it a typo? A bad address? Or were the email gods just being moody again?
Get detailed breakdowns of bounces by provider, type, and error code, along with filters to refine reports and troubleshooting links to fix issues quickly.
Because understanding why emails fail means you can solve problems before they grow. When your emails hit inboxes instead of getting lost in the void, your deliverability improves.
And your campaigns perform like your emails have GPS.
Tackle Email Bounces with Actionable Insights:
- Classify bounces by type, error code, and provider for detailed analysis.
- Enable quick troubleshooting to fix delivery issues.
- Improve deliverability and email performance by resolving bounce causes.
Google Postmaster Tools Integration
HighLevel’s integration with Google Postmaster Tools is like having a backstage pass to Gmail’s brain.
Want to know if your marketing email campaigns are playing nice or heading straight to the spam folder? This email marketing tool gives you the scoop on your domain and IP reputation, tracks spam complaints, and ensures your SPF, DKIM, and DMARC settings are spot-on.
If Gmail’s got beef with your emails, you’ll know about it before things get awkward.
Smarter Gmail Deliverability:
- Provide insights into domain and IP reputation with Gmail users.
- Monitor spam complaints and ensure compliance with email standards.
- Boost deliverability and email campaign effectiveness for Gmail inboxes.
Microsoft Smart Network Data Services (SNDS)
HighLevel’s integration with Microsoft SNDS provides insights into IP reputation, spam complaints, and even spam traps, giving you the data to fix issues before they snowball.
Spot a problem? Fix it pronto and keep your campaigns running smoother than… well… anything that’s really, really smooth.
Dedicated IP Monitoring for Better Deliverability:
- Track IP reputation, spam traps, and complaints for dedicated IP users.
- Identify and resolve issues to maintain a positive sender reputation.
- Secure consistent email deliverability for high-performance campaigns.
Create Successful Email Marketing Campaigns with HighLevel
Email marketing is more than just sending messages.
It’s about sparking connections, building trust, and maybe even making someone smile when they see your name in their inbox. No pressure.
HighLevel can help turn your email campaigns into a powerful marketing tool that’s smarter, sharper, and way more effective.
Think of it as turning meh messages into WOW! moments.Ready to see these tools in action? Step into the Customer Success Zoom Room and let’s make your email game unstoppable. Whether you’re ready to fine-tune those workflows, crack the code on segmentation, or banish your bounce rate nightmares, our team is ready to help.
