The online education industry is booming, with the global e-learning market estimated at USD 299.67 billion in 2024 and an expected growth of 19% from 2025 to 2030.
Entrepreneurs, coaches, and agencies are looking for the best tools to create and sell courses effectively.
While Kajabi and HighLevel are both powerful platforms, they take vastly different approaches. Kajabi specializes in course creation, while HighLevel offers an all-in-one solution with built-in marketing, automation, and CRM.
So, which is better for your business? Let’s compare Kajabi vs HighLevel to help you make the right choice.
Get Started with 14-Day FREE TrialKajabi’s Specialization: Focused Tools for Course Creators
Kajabi is well-known as a dedicated course creation platform, offering robust tools for creating, managing, and selling online courses. It caters primarily to coaches, educators, and content creators who need a straightforward way to launch digital products.
Kajabi Course Builder Features:
- Drag-and-drop course builder
- Pre-built templates for courses, sales pages, and landing pages
- Quizzes & assessments to engage students
- Membership sites for ongoing content delivery
- Basic email marketing and automation tools
- Built-in payment processing for seamless checkout
While Kajabi provides great tools for course creation, it lacks advanced CRM, automation, and lead generation features that many businesses need to scale.
Unlike Kajabi, HighLevel is an all-in-one platform that not only includes a powerful course builder but also advanced sales, automation, and marketing tools. This makes it an ideal choice for agencies, business owners, and educators who want more than just course creation.
HighLevel Course Creation Features:
- Easy-to-use course builder (like Kajabi, but more flexible)
- Drip content scheduling for controlled course delivery
- Membership portals for exclusive content
- Advanced automation for onboarding and engagement
- Built-in CRM and pipeline management to track student leads
- Integrated marketing tools (email, SMS, funnels, and more)
HighLevel’s course builder rivals Kajabi’s, but what sets it apart is the end-to-end business solution it offers. Let’s take a closer look.
HighLevel provides everything Kajabi does but with more powerful marketing and CRM capabilities built-in.
Get Started with 14-Day FREE TrialMarketing and Automation: Why HighLevel Offers More Than Just Course Creation
One of Kajabi’s biggest limitations is its marketing and automation tools. While it does offer email marketing and landing pages, it lacks the advanced funnels, SMS marketing, and automation workflows that HighLevel provides.
Why HighLevel’s Marketing Tools Matter:
- Funnels & landing pages to drive course sales.
- Marketing automation for focusing on what actually matters!
- Pipeline management to track leads and conversions.
- Social media scheduling for student engagement.
HighLevel allows you to automate your entire customer journey, making it easier to attract, convert, and retain students.
Pricing and Value: Which Platform Delivers More ROI?
When it comes to pricing, HighLevel delivers significantly more value than Kajabi at a lower cost.
Kajabi’s Basic plan starts at $149/month, but it limits your courses, students, and marketing tools.
If you want full access to features like advanced automation and memberships, you’ll need the Growth plan at $199/month or the Pro plan at $399/month—which can quickly add up.
HighLevel, on the other hand, not only includes all the core course creation features but also adds powerful tools like CRM, sales funnels, automation, and client management—all at a lower price than Kajabi.
- Starter Plan – $97/month: Includes lead capture, automation, website builder, unlimited contacts & users, and up to three sub-accounts.
- Unlimited Plan – $297/month: Everything in Starter, plus unlimited sub-accounts, API access, and a branded desktop app for a fully white-labeled experience.
- SaaS Pro Plan – $497/month: Adds SaaS mode, allowing you to resell software, create sub-accounts automatically, and generate recurring revenue.
Bottom Line: More Features, Less Money
HighLevel not only matches Kajabi’s course creation tools but also includes marketing automation, CRM, and unlimited scalability—at a fraction of the cost.
Get Started with 14-Day FREE TrialWhich Platform is Best for Your Business?
Choose Kajabi if:
- You only need basic course creation tools.
- You don’t require advanced marketing or CRM features.
- You are a coach, educator, or content creator who just wants to sell courses.
Choose HighLevel if:
- You want all-in-one automation and marketing tools built-in.
- You need CRM, lead tracking, and sales funnels to scale.
- You run an agency or business that requires white-label options.
For most growth-focused entrepreneurs, coaches, and agencies, HighLevel is the better choice.
Final Verdict: Why HighLevel Might Be the Best Choice for Growth-Focused Educators
While Kajabi is a solid course creation tool, it lacks the scalability and advanced features needed for serious business growth. HighLevel, on the other hand, offers everything Kajabi does—plus a complete marketing and automation system.
If you’re looking for a powerful, all-in-one platform to create, market, and sell courses without juggling multiple tools, HighLevel is the smarter investment.
Start Your 14-Day Free Trial with HighLevel
Don’t settle for just course creation—get the tools you need to grow your entire business. Try HighLevel free for 14 days and see how automation can transform your online course sales.
Get started today!
Get Started with 14-Day FREE Trial
