People usually tend to gravitate towards actual human reviews or opinions rather than advertisements, which makes a lot of sense. Actually, surveys show that 95% of customers read online reviews before making a purchase.
That’s why, in this blog, we’ll delve into how you can get more Google reviews and explore why they are crucial for your business’s success.
Importance of Google Reviews
Picture this: you’re planning to go out for dinner and decide to search for nearby restaurants on Google. You get a bunch of results, each accompanied by a star rating and snippets of customer reviews.
Think about it, in this situation, which restaurant are you more likely to choose? Chances are, you’re probably going to go with the one that has the higher rating and glowing reviews.
Now, besides this little thought experiment, we’ve gathered
4 main reasons why Google reviews matter so much:
- Social proof: this goes hand in hand with what we were talking about previously. People trust the opinions of others. Positive reviews serve as social proof of your business’s credibility and quality!
- Enhanced visibility: review can also impact your business’s visibility on search engine result pages. The more reviews you have, the higher your business is likely to rank in search results, attracting more organic traffic.
- Feedback loop: feedback provided through reviews offers invaluable insights into your business’s strengths and areas for improvement. Also, reviews can function as a channel to interact with your customers and this is very important since, according to BrightLocal, 88% of consumers are likely to use a business if they can see the business responding to reviews.
- Competitive edge: in such a competitive market, having great reviews and reputation can set you apart from competitors.
Leveraging HighLevel for Getting Reviews
It’s a given: Google reviews matter. A lot. Now that we’ve established that, what can you do to get more of them? Well, we might just have the thing for you!
Up next, we’ll take a look at 3 ways you can leverage HighLevel’s features to get more Google reviews:
1 – Ask for reviews
This might seem a bit obvious but most people are just not doing it because they don’t have the systems in place to have this process running automatically. That’s where HighLevel comes in!
Simply add the “Send Review Request” action to any of your workflows, select whether the request will be sent via Email or SMS, and that’s it!
We recommend sending out this message after a user has completed a transaction.
2 – Add the HighLevel GBP review widget on your website
Besides sending out requests directly to customers, you can also add a review widget to your website.
This not only encourages people to send a review, but you can also use it to showcase previous reviews to have a little bit more credibility and social proof on your side!
And yeah, you guessed it – you can set this up directly from the HighLevel dashboard pretty quickly. If you want to learn more about this, click here!
3 – Be on top of your reviews
As we went over previously, it’s absolutely necessary to be on top of your reviews, whether positive or negative. The good thing is that thanks to HighLevel’s integration with Google Business Profile, you can do just that!
That’s right, after integrating your GBP with HighLevel, your reviews are also automatically pulled to the conversations tab, where you can answer and even dispute the review if you think it’s irrelevant or spam.
Also, HighLevel has the Reputation tab where you get a dashboard highlighting all the relevant data points related to your GBP reviews like reviews received, average rating, sentiment, and much more!
Interested in leveraging HighLevel’s features to get more Google Reviews and improve your reputation management? Take advantage of our free 14-day trial by clicking here!
