HighLevel Secures Over $60M Investment; Doubles Down as the Market Leading Agency Focused Sales and Marketing Platform

Chase Buckner | Director of Product Marketing at HighLevel

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More than15,000 Marketing Agencies white-label HighLevel to increase client performance, decrease agency churn, and increase agency revenue.

HighLevel, the leading all-in-one agency platform that has over 15,000 marketing agency customers serving over 300,000 small businesses around the world, today announced a group led by PeakEquity Partners (“PeakEquity”) has invested over $60 million for a minority stake in the business.

PeakEquity’s D.J. Andrzejewski, Brian Nejmeh, and Jim Sheward will be joining the HighLevel co-founders Shaun Clark, Varun Vairavan, and Robin Alex to be a part of the Board of Directors. Vista Point Advisors acted as the exclusive financial advisor to HighLevel in connection with the transaction.

“HighLevel is a disruptive, product-led, growth company that has achieved scale and experienced broad product adoption in a very short period of time. We believe this transaction will enable HighLevel to continue to accelerate growth and drive further innovation for its customers. We are excited to partner with Shaun, Varun, Robin and the rest of the HighLevel team to achieve their next phase of growth.”

D.J. Andrzejewski, Partner at PeakEquity

HighLevel helps marketing agencies consolidate their tools into one centralized application, empowering agencies to become a HighLevel helps marketing agencies consolidate their tools all into one central place, and allows the agencies to resell the tool with their own branding. This enables marketing agencies to become a one-stop shop in serving their clients around the world.

“From Day 1, we’ve wanted to make sure we help marketing agencies provide success to small businesses in a novel way. If we can help them, we’ll be able to help small businesses at scale around the world. The agencies are truly the unsung hero.”

Shaun Clark, Co-Founder of HighLevel

Marketing Software that small businesses use is a 50+ Billion dollar industry. HighLevel is focused on taking the widely available tools and turning them into specialized versions dedicated to marketing agencies.

The way that small businesses leverage marketing agencies has changed dramatically through COVID-19. The dynamics of businesses are evolving and they need the support of marketing agencies more than ever. This investment allows us to continue to grow the team faster so that we can continue to evolve the product at an incredible pace.

Shaun Clark, Co-Founder of HighLevel

To service this market, HighLevel has built a robust, feature-rich platform comprised of:

  • Full CRM
  • Funnel/Website Builder
  • Online Scheduling & Calendar suite
  • Pipeline Opportunity/Deal Management
  • Consolidated SMS, Facebook, Instagram, Google My Business, and Whatsapp chat
  • Reputation & Review Management
  • WordPress Hosting
  • and much more!

About HighLevel (gohighlevel.com)
HighLevel is the all-in-one, white-label marketing platform for agencies & consultants. HighLevel provides agencies the tools, the support, and the resources to scale to success. Founded in 2018 and based in Dallas, Texas, HighLevel’s mission is to help agencies reduce churn and supercharge customer grow. As of November, 2021, HighLevel serves over 15,000 marketing agencies that represent over 300,000 small businesses around the world.

About Peak Equity (peakequity.com)
Peak Equity is a private equity firm focused on investments in software companies. The principals of PeakEquity have extensive experience as investors and operating executives in multiple market sectors. The firm invests in businesses that have large addressable markets; market-tested technology, products and offerings; and demonstrated traction with a meaningful base of reference-able customers. The firm leverages and provides access to operating resources to help provide companies an edge in capturing market segment leadership and achieving growth objectives.

About Vista Partner Advisors (vistapointadvisors.com)
Vista Point Advisors is a boutique investment bank that focuses on advising middle-market companies in the Software, Internet, Mobile, Digital Media, and Healthcare industries. Our strategy is to partner with growing and profitable businesses that are interested in understanding their options in the marketplace. We focus exclusively on sell-side M&A and capital raising transactions. Vista Point Advisors is headquartered in San Francisco, California.

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