Managing effective ad campaigns on Meta’s social media platforms can be a challenge, especially if you’re not familiar with the interface. Between Facebook, Messenger, and Instagram, the intricacies of navigating Meta’s Ads Manager can be overwhelming.
That’s why we’ve launched HighLevel Ad Manager, an innovative and easy-to-use solution designed to streamline the process of managing ad campaigns on Facebook, Messenger, and Instagram.
Get Started with 14-Day FREE TrialWhat is HighLevel Ad Manager?
For just $97 per month or $970 per year, you can unlock unlimited access to Meta’s Business Manager across all your sub-accounts, giving you unparalleled control and scalability in managing Facebook and Instagram ad campaigns.
Here’s what you get…
Unlimited Locations, One Low Price
Enjoy the freedom to manage ads for an unlimited number of locations without breaking the bank.
Expanded Audience Targeting
Go beyond interest-based targeting with the option to leverage lookalike and retargeting audiences, delivering more precise and effective campaigns.
Enhanced Budget Control
Take command of your ad spending with flexible daily or lifetime budget options and precise start/end date-time settings.
Seamless Meta Ad Account Integration
Simplify your workflow and avoid payment headaches by directly connecting your Meta Ad account within Ad Manager.
Centralized Ad Management
Easily manage your connected Meta Ad account through a dedicated integrations tab in Ad Manager settings.
Lead Form Integration
Access and utilize existing Facebook lead forms directly within Ad Manager for streamlined lead capture.
Agency-Level Visibility
Gain insights into Ad Manager usage and revenue with a dedicated Ad Manager section in the Agency view.
With Connect Your Own Meta Business Manager, you pay HighLevel a flat fee of $97 per month (or $970 per year) for each sub-account. You then set your own Ad Manager pricing for your clients. Alternatively, you can include Ad Manager as part of your SaaS plan through the SaaS configurator.
With these new features and improvements, HighLevel’s Ad Manager is more powerful and flexible than ever, enabling you to offer top-tier advertising solutions to your clients while maintaining complete control over their campaigns and budgets.
Get Started with 14-Day FREE TrialAre Facebook (Meta) Ads Still Effective?
With more than 3 billion monthly active users, if your audience is anywhere, it’s on Facebook.
Keep that in mind when you consider these Facebook Ad statistics:
- The average conversion rate for Ads is 9.21% across all industries.
- Facebook users click on 12 ads each month on average.
- 40% of businesses generated their highest ROI from Ads.
- 66% of Facebook users visit local business pages at least once per week
So to answer the original question, YES, Facebook Ads are still VERY effective.
But the numbers don’t mean a thing without the ability to accurately target your specific prospects and Facebook does that better than practically anyone.
From targeting broad audiences to increase brand awareness to zooming in on prospects with specific interests, Facebook lets you drop into the feed of the people you want to reach.
And with different ad formats, targeting options, and engagement tracking, your campaign strategies have the potential to connect with your audience at any stage of their customer journey.
Get Started with 14-Day FREE TrialWhat Are The Benefits of Facebook Ads?
The obvious answer here is Facebook Ads provide access to a wider audience than any other social media platform out there. No matter who your audience is, you’ll probably find them on Facebook.
But when we dive a little deeper, there are other benefits you’re not going to want to live without.
Target Your Audience by Interests
Customer data like location, age, and gender aren’t the only demographics you have to use. Target fans, friends of fans, behaviors, or interests so you can market your business more effectively.
Supports Both B2C and B2B Business
While most people think of only B2C marketing when it comes to Facebook, the truth is that B2B marketing is very effective, especially when you target job titles, employment industries, and company size.
Drive Traffic Directly to Your Website
Once you grab their attention on Facebook, move them off the platform and onto your website where you can show them how your solution can help solve their problem.
Engage with Your Audience on a Personal Level
One of the most important benefits of Facebook marketing is that you can use it to grow your fan base. And every ad you place allows you to regularly engage with your audience and maintain your digital presence.
Target Your Competitor’s Audience
While you can’t target your competitors’ audience directly, you can locate and target an audience that follows the same brands as your competitors.
Once you understand the benefits of Facebook Ads, you can use HighLevel Ad Manager to create effective ad campaigns.
Get Started with 14-Day FREE TrialHow Do You Implement HighLevel Ad Manager?
HighLevel’s Ad Manager just got even more versatile with the Connect-Your-Own Meta Business Manager pricing plan. This feature allows agencies to resell Ad Manager to their clients, offering a valuable service while creating a new revenue stream. Here’s how you can get started:
Access the Reselling Options
Navigate to the Agency View section of your HighLevel dashboard. In the sidebar menu, you’ll find a Reselling option. Click on it to proceed.
Select the Ad Manager Plan
Within the core service section, scroll down until you find the Ad Manager option. Here, you’ll see the Connect-Your-Own Meta Business Manager card. Check the box to select this plan. Please note that this choice is final and cannot be changed.
Confirm Your Payment
Once you’ve selected the Connect-Your-Own Meta Business Manager plan, you’ll be presented with a payment wall. Choose between a monthly ($97) or annual ($970) payment option. Enter your card details to complete the transaction. This payment is made to HighLevel.
Set Your Resell Price
Next, it’s time to determine your resale price for Ad Manager. By default, the resale price is set at $30 per month, but you have the flexibility to adjust this amount to suit your business needs.
Start Reselling Ad Manager
Once your pricing is set, your sub-accounts can begin purchasing Ad Manager at the rate you’ve established. They’ll pay the amount directly to your agency, gaining access to all the powerful features of HighLevel’s Ad Manager to manage and launch their ad campaigns.
This process not only simplifies ad management for your clients but also allows your agency to profit by providing a valuable service. By leveraging the Connect-Your-Own Meta Business Manager plan, you can offer a competitive edge to your clients while building a recurring revenue stream for your agency.
Get Started with 14-Day FREE TrialAttract Better Customers with HighLevel Ad Manager
Whether you’re looking to increase brand awareness, drive traffic to your website, or engage with your audience more effectively, HighLevel Ad Manager provides you with the ability to simplify the ad creation process.
This makes valuable Meta ad campaigns more accessible to your business and lets you achieve your marketing goals with less stress or hassle.
To learn more about Ad Manager and how to effectively implement it into your marketing strategies, drop into our Client Success Zoom Room. Our trusted HighLevel experts are here to guide and help you harness the full potential of this versatile and powerful HighLevel feature.