2024 has been a year of remarkable transformation, innovation, and growth for HighLevel. Thanks to the trust and support of our incredible community, we’ve achieved milestones that reflect our shared commitment to helping businesses thrive.
From groundbreaking product releases to expanding our global community, every achievement this year has been inspired by one question: How can we make your business journey smoother and more successful?
As we reflect on all that we’ve accomplished together, we hope you’ll feel just as inspired by the progress we’ve made—and excited for the future we’re building. With innovation at the heart of everything we do, 2025 is set to bring even greater enhancements to empower you and your business.
Ready to dive in? Let’s celebrate the wins of 2024—and get a sneak peek of the exciting road ahead!
How We’ve Grown the Product
This year, HighLevel didn’t just grow. We evolved to meet your needs, making it easier to manage, automate, and scale your business. From powerful new tools to smarter enhancements, 2024 was all about simplifying your workflows and ensuring our platform keeps pace with your goals.
Raising the Bar with Features & Enhancements
Our development team went above and beyond this year, shaping HighLevel into an even more indispensable partner for your business. Every update was designed to save you time, increase efficiency, and drive results. Here are some of the standout features we introduced in 2024:
AI Employee: Your New Business Superpower
Imagine having a team member who’s always available, never makes mistakes, and handles repetitive tasks so you don’t have to. Meet AI Employee, your always-on business assistant.
- 24/7 Efficiency: Answer FAQs, schedule appointments, and ensure no customer question goes unanswered.
- Custom Branding: Tailor its personality to match your brand voice, so every interaction feels human and aligned with your business.
- Competitive Edge: It doesn’t just assist—it turns prospects into customers while giving you the freedom to focus on what matters most.
How it helps you: Simplify your day-to-day, enhance customer experiences, and scale your business effortlessly.
Ad Manager: Your Ad Campaign Powerhouse
With Ad Manager, you can now create, track, and optimize ad campaigns for platforms like Facebook and Google—all within HighLevel. It’s become the go-to tool for increasing visibility and driving conversions, all while eliminating the hassle of switching between platforms.
How it helps you: Simplify ad management and amplify your ROI—all in one place.
Social Planner in the Mobile App: Social Media, Anywhere
Social media never stops, and now you don’t have to either. With the Social Planner for Mobile, you can schedule posts, check performance, and engage with your audience—all on the go.
How it helps you: Stay connected to your audience and keep your social strategy on track, no matter where you are.
E-Commerce Stores: All-in-One Selling Made Simple
Selling online has never been easier. HighLevel’s E-Commerce Stores let you build and manage your shop, handle inventory, process payments, and track orders—all in one place.
How it helps you: Add a revenue stream without the complexity of juggling multiple platforms.
Workflow Sticky Notes: Stay Organized and Aligned
Collaborate and stay on track with Workflow Sticky Notes. Jot down ideas, document processes, or leave reminders for your team—directly within your workflows.
How it helps you: Keep your team aligned and your ideas flowing without missing a beat.
QR Code Generator: Simplify Your Audience’s Journey
Make connections effortless with custom QR codes. Whether promoting events, linking to landing pages, or sharing special offers, the QR Code Generator is a fast, interactive way to engage your audience.
How it helps you: Create seamless connections with just one scan.
Each feature we introduced this year had a single goal: to make your life easier and your business more successful. HighLevel isn’t just a tool—it’s your partner in growth, evolving alongside your journey.
Learn More About These Features
LevelUp Day 2024: Over 200 Game-Changing Upgrades
LevelUp Day 2024 brought a wave of innovation to the HighLevel community, with more than 200 upgrades designed to make your business run smoother, smarter, and more efficiently. While we can’t list them all (though we’d love to), here are the highlights:
Calendars Troubleshooting Tool: Keep Your Bookings Seamless
Scheduling hiccups are a thing of the past with the Calendars Troubleshooting Tool. Easily pinpoint conflicts, errors, or gaps in your calendar, so you can resolve issues in a snap and keep your clients happy.
How it helps you: Save time troubleshooting and ensure flawless booking experiences for your clients.
Pause Workflows for Specific Dates: Smarter Automation Timing
Need to pause automations for holidays or special events? With this feature, you can schedule workflow pauses that align perfectly with your calendar, ensuring your messaging always feels thoughtful and well-timed.
How it helps you: Maintain a personal touch by syncing your automations with real-world events.
Custom Objects: Your CRM’s Secret Weapon
Take your data management to the next level with Custom Objects. This feature lets you track and organize data beyond standard fields, delivering deeper insights and efficiency for your business.
How it helps you: Unlock tailored solutions that adapt to your unique business needs.
Quiz Builder: Make Lead Generation Fun
Lead generation doesn’t have to be boring! With the Quiz Builder, you can create interactive quizzes with scoring logic and conditional questions that engage prospects and help you qualify them seamlessly.
How it helps you: Turn engagement into actionable insights while keeping your leads entertained.
Client Portal: Elevate Your Client Experience
Give your clients a personalized hub for reports, resources, and updates with the Client Portal. This feature enhances transparency and professionalism, ensuring your clients always know where they stand.
How it helps you: Build trust and streamline client communication with a polished, personalized touch.
These highlights are just the tip of the iceberg. With even more enhancements already in the pipeline, 2025 promises to be a year of new heights for your business.
View the Full List of 2024 Upgrades Here!
GoKollab: Building Communities, Simplified
This year, we introduced GoKollab, a breakthrough app for creators, educators, and coaches. It’s an all-in-one platform for building thriving communities, monetizing courses, and managing your audience—all while staying perfectly integrated with HighLevel.
Here’s what you can do with GoKollab:
- Grow Your Audience: Manage groups and expand your reach.
- Monetize Content: Create and sell courses through an integrated marketplace.
- Streamline Engagement: Built-in automation handles lead tracking, email campaigns, and membership management.
How it helps you: Scale your community, simplify your workflows, and boost your revenue—all from one intuitive dashboard.
Getting Started is Simple:
- Create a group.
- Design courses with videos and quizzes.
- Promote your content.
- Engage with members—all from one place.
Get Started and Build Your Community with GoKollab Today!
HighLevel Patents: Revolutionizing Digital Tools
At HighLevel, innovation isn’t just a buzzword—it’s our mission. This year, we broke new ground with patents that simplify and amplify your digital marketing efforts. These advancements are designed to save you time, improve your results, and make running your business smoother than ever.
Funnel Generation: AI-Powered Precision
This year, HighLevel was granted two patents that are redefining how funnel websites are built. Using AI, these tools select the best-performing templates for specific business niches, customize them with client-provided data, and launch complete funnel sites seamlessly.
Each template is crafted to optimize user experiences, blending individual page designs with cohesive funnel flows that boost conversions effortlessly.
How it helps you: Get tailored, high-performing funnel sites without the guesswork or manual setup.
Social Media Automation: Smarter Posting, Less Effort
Our patented social media automation technology takes the hassle out of managing your online presence. Leveraging AI, this tool generates, schedules, posts, and even recycles content across platforms—all while adapting to real audience interactions over time.
By learning what works best for your audience, the system continuously fine-tunes your content strategy to maximize engagement and performance.
How it helps you: Spend less time on social media tasks while achieving smarter, more effective results.
These patents mark the start of even bigger innovations to come. With each groundbreaking development, we’re proving that the future of digital marketing is smarter, faster, and more effortless.
TL;DR: HighLevel’s 2024 in Numbers
Too much exciting growth to read about? Let’s let the numbers do the talking. Behind every stat is you—our incredible community—using HighLevel to achieve amazing results.
- 120 Billion Workflow Actions Executed
- 4.5 Million Workflows Created
- 1.76 Billion Contacts Created (by 1.11 Million accounts)
- 440 Million Opportunities Created (by 521K accounts)
- 2,100 Custom Objects Created
- 2,600 Accounts Using Custom Objects
- 427 Million Notes Created (by 339K accounts)
- 47.9 Million Tasks Created (by 155K accounts)
Wow. These numbers aren’t just metrics—they’re milestones of your hard work and dedication. Behind every workflow, opportunity, and contact created are the people and moments that make our community extraordinary.
Let’s take a moment to celebrate you, and everything we’ve accomplished together in 2024.
How We’ve Grown the Community
In 2024, our community didn’t just grow—it exploded with energy, connections, and game-changing moments that brought us together like never before. Here’s a look at how we strengthened our bonds and created opportunities for shared success.
Creating Unforgettable Experiences
SaaSPRENEUR Mastermind: Building Connections That Last
Our Mastermind events in February, May, and July were nothing short of transformative. These gatherings combined expert-led sessions from industry leaders like Robb Bailey, Krista Mashore, and Mike Cooch with an even greater focus: connecting SaaSPRENEURS at every stage of their journey.
Here’s what made these masterminds unforgettable:
- Peer-to-Peer Learning: Experienced entrepreneurs shared their challenges, insights, and solutions in an open, collaborative environment.
- Practical Workshops: Hands-on sessions designed to tackle real-world business hurdles.
- Lasting Relationships: Networking moments that fostered meaningful connections and ongoing support among attendees.
But here’s the exciting news: in 2025, the SaaSPRENEUR Mastermind is evolving into the new SaaSPRENEUR Live event!
This next-level experience will offer even more opportunities for learning, collaboration, and growth, with expanded sessions, world-class speakers, and an electrifying atmosphere you won’t want to miss.
Learn More and Get Your Ticket to SaaSPRENEUR Live
2024 HighLevel Summit: A Global Celebration of Innovation
The highlight of our year was undoubtedly the 2024 HighLevel Summit, a three-day mega-event that brought together marketing professionals, SaaSPRENEURS, agency owners, and affiliates from around the world.
Here’s how the Summit delivered:
- LevelUp Day: Kicking off the event, our co-founders Shaun Clark, Varun Vairavan, and Robin Alex unveiled hundreds of new features, including AI Employee and the GoKollab app.
- Powerful Keynotes: Industry titans like Billy Gene, Ryan Deiss, Jen Gottlieb, and Jasmine Star shared actionable strategies to transform businesses.
- Specialized Breakout Sessions: From AI-driven marketing to client acquisition strategies, these sessions offered insights tailored to diverse business needs.
- Groundbreaking Panels: Expert panels on Affiliate Marketing, Agencies, and SaaS brought leaders together to share their experiences and vision for the future.
- Tech Innovations: Attendees explored the latest tools and innovations from exhibitors, with hands-on demonstrations that turned ideas into actionable solutions.
This Summit wasn’t just an event—it was a movement of learning, growth, and connection that empowered everyone in attendance to take their business to new heights.
PS – Don’t miss out on this year’s Summit! Grab your ticket now!
Spreading the Message
In 2024, we amplified the HighLevel community’s voice at external industry events worldwide. From representing HighLevel’s commitment to agency empowerment to sharing cutting-edge insights, our presence showcased our dedication to helping businesses thrive in the digital marketing space.
Giving Back Through The Bridge
Here’s where it gets truly special. At Summit 2024, our community came together to support a cause close to our hearts: The Bridge.
Together, we raised an incredible $32,000 for this life-changing organization, which is revolutionizing homeless recovery in Dallas. The Bridge serves 85% of Dallas County’s homeless population, providing 24/7 resources like healthcare, housing solutions, and more.
This achievement is a testament to the power of community—when we unite for a cause, amazing things happen.
Empowering Our Affiliate Community
Our affiliate partners truly shined in 2024, earning a remarkable $44,381,843.48 in commissions. These numbers reflect the critical role affiliates play in the HighLevel ecosystem and the profound impact they’ve had on our growth this year.
Affiliate Day 2024: Celebrating Success
This year marked the first-ever Affiliate Day, bringing together the top HighLevel affiliates, company leadership, and industry experts for an unforgettable day of celebration, learning, and connection.
Highlights included:
- Invaluable Insights: Keynotes from top affiliates and industry leaders, sharing strategies and advice to help affiliates grow their businesses.
- Networking Opportunities: A chance for affiliates to connect and collaborate, fostering relationships that will drive success for years to come.
- Award Ceremonies: We celebrated the incredible achievements of our affiliates and crowned Jason Wardrop as HighLevel’s very first Affiliate of the Year!
Affiliate Day wasn’t just an event—it was a testament to the power of collaboration and the strength of our affiliate community.
Jason Wardrop: Affiliate of the Year
Congratulations to Jason Wardrop, our first-ever Affiliate of the Year! Jason’s journey has been nothing short of inspiring. With an incredible following of over 250,000 across his platforms, Jason combines authentic, valuable content with an evergreen strategy that continues to bring new users to HighLevel.
Here’s how Jason made an impact this year:
- Participating in every affiliate promotion, from bootcamps to five-day challenges.
- Hosting an intensive three-day virtual workshop in January, sharing proven strategies to help fellow affiliates succeed.
- Mentoring new affiliates, helping them become top performers in the program.
Jason’s dedication and collaborative spirit exemplify what makes the HighLevel community so special.
HighLevel Supercharged SaaS Program: Driving Success
In 2024, we launched the HighLevel Supercharged SaaS Program, rewarding top-performing affiliates with substantial incentives toward electric vehicles.
- 50 Active PRO Accounts: Affiliates earned $750 monthly toward vehicles like the Tesla Model 3, Model Y, or Ford Mustang Mach-E.
- 75 Active PRO Accounts: Affiliates earned $1,300 monthly, opening doors to luxury vehicles like the Porsche Taycan, Tesla Model S, or Model X.
We’re thrilled to congratulate our 2024 SSP winners:
- Adam Erhart
- Bridgett Bartlett
- Connor Zarou
- Dan Wardrope
- Henry Hoskinin
- Graham Lightner
- Keaton Walker
- Quinn Nolan
- Russel Rabichev
- Spencer Mecham
Their hard work and dedication have earned them a well-deserved spot in this elite group of top performers.
Learn more about HighLevel’s Affiliate Program here!
Explosive Social Growth
The HighLevel community expanded faster than ever in 2024, with more entrepreneurs, agencies, and affiliates joining us across platforms.
Here’s a snapshot of the growth:
- Total Followers: Grew from 119,000 to 201,000 across all platforms.
- Official Community: Expanded by 56%, from 58,269 to 91,210 members.
- LinkedIn Network: Nearly doubled, growing by 68%, from 41,862 to 70,467 followers.
- YouTube Subscribers: Increased from 39,000 to 57,100, reflecting a growing appetite for video content.
Other notable highlights:
- Facebook Page: Followers doubled from 14,609 to 29,100.
- Instagram: Nearly doubled from 17,107 to 33,900 followers.
- Job Network: Expanded from 23,539 to 31,310 members.
We also made strides on new platforms, including TikTok and Threads, while launching our brand-new 5DC community, which already boasts 3,032 members.
Behind these numbers are real connections, conversations, and opportunities—a thriving community of entrepreneurs supporting one another and building something greater than themselves.
How We’ve Grown the Company
Behind every milestone, award, and innovation this year is a team that’s growing stronger and more diverse. 2024 has been a year of incredible growth for HighLevel—not just in numbers but in the way we’ve come together as a company to push boundaries, embrace challenges, and celebrate our successes.
From prestigious industry recognition to a rapidly expanding global team, every step forward reflects the passion and dedication of the people who make HighLevel what it is today.
PR News, Awards, and Accolades
In 2024, HighLevel received industry-wide recognition that validated the hard work and commitment of our team. These accolades highlight both our growth as a company and the transformative impact we’ve had on our customers:
- Inc. Regionals – Southwest: Ranked #30, recognizing our significant contributions to the regional economy.
- EY Entrepreneur of the Year – Emerging Finalist: Honoring our dedication to innovation and visionary leadership.
- Cloud SaaS Awards: Finalist in six categories, including Best Content Management Innovation and Best SaaS Product for Digital Marketing.
- Cloud AI Awards: Finalist for Best AI-powered Workflow Solution, underscoring our leadership in AI integration.
- Inc. 5000: Ranked #426 among America’s fastest-growing private companies.
- Deloitte Technology Fast 500: Secured #103, showcasing our technological advancements and impressive growth trajectory.
- Tekpon: Named Top Marketing Automation Software, cementing our status as a go-to solution for agencies and businesses.
These achievements aren’t just accolades—they’re proof that we’re delivering real results for our users and setting new standards for excellence.
See Why HighLevel is Award-Winning – Start a FREE trial today!
Team Growth
HighLevel is growing in every sense of the word, and at the heart of that growth is our incredible team. In 2024, we grew by an impressive 100%, expanding to over 1,400 employees across more than 10 countries.
But it’s not just about the numbers. Each new team member brings fresh ideas, diverse perspectives, and a passion for innovation that drives us forward. This global presence ensures that we’re not just responsive to our customers’ needs—we’re shaping the future of the industry.
Strengthening Our Bonds Through Retreats
Even as we expand, we remain deeply committed to the connection and camaraderie that make HighLevel unique. This year, we came together for retreats in Las Vegas and Jaipur—two unforgettable locations that gave us the chance to reflect, recharge, and reimagine what’s possible.
These retreats were more than just team-building events:
- They were a celebration of our shared vision and the strides we’ve made together.
- They strengthened the bonds that unite our growing, global team.
- And yes, they were a lot of fun, too!
From brainstorming sessions to unforgettable experiences, these retreats ensured that every team member felt valued, inspired, and excited about the journey ahead.
How We’re Growing in 2025
Growth isn’t always about building something new—it’s about perfecting what’s already in place. Our 2025 roadmap is focused on delivering a better, more seamless experience to help you achieve your goals with greater efficiency.
AI-Driven Insights: Turn Data Into Action
We’re introducing tools that analyze your business performance and deliver tailored recommendations to keep you on track. With AI-driven insights, you’ll spend less time guessing and more time making informed decisions that drive results.
Smarter, Simpler User Interfaces
Expect an even more intuitive platform with improved navigation that saves time and enhances your overall experience. Our goal is simple: a platform that feels effortless to use, no matter how complex your business gets.
Localized Features for a Global Community
For our growing international community, we’re rolling out localized features and support to ensure consistent service no matter where your agency calls home.
2025 isn’t just about expansion. It’s about setting the standard for agency success worldwide.
Better Tools Over More Features
At HighLevel, we’re shifting our focus. Instead of rushing out new tools, we’re improving the ones you already love. Why? Because true value lies in reliability and refinement.
Here’s how we’re delivering:
- Stronger Performance: Faster load times and reduced downtime mean you’ll never miss a lead.
- Enhanced Automation: Workflows are now faster, more intuitive, and easier to set up.
- Streamlined CRM: Contact management is smoother, searches are faster, and tracking relationships has never been easier.
Every improvement has been designed to make HighLevel an efficient and dependable partner as you scale your business.
Explore Our Enhanced Tools for Yourself – Start a Trial Now!
Summit 2025: Bigger, Bolder, and Built Just for You
The countdown is on for Summit 2025, the can’t-miss event for entrepreneurs, marketers, and business owners ready to level up their success. Set in its new home at the Hilton Anatole in Dallas, this year’s Summit promises to be our most impactful yet.
Here’s what to expect:
- World-Class Speakers: Learn from industry-leading marketing mavericks.
- Hands-On Workshops: Gain actionable insights to transform your business.
- Latest Trends: Discover what’s next in SaaS, automation, and digital marketing.
- Luxury and Relaxation: Unwind with resort-style amenities, including a lazy river, fine dining, and an inspiring art collection.
Whether you’re optimizing processes, scaling your agency, or building new partnerships, Summit 2025 has everything you need to succeed.
Secure Your Spot for Summit 2025!
Introducing SaaSPRENEUR LIVE: A Global Stage for SaaS Entrepreneurs
This year, we’re replacing the Mastermind events with something even better: SaaSPRENEUR LIVE.
With events planned in Dallas and Dubai, SaaSPRENEUR LIVE is the global gathering for SaaS entrepreneurs ready to scale, connect, and innovate.
Here’s what makes SaaSPRENEUR LIVE a can’t-miss experience:
- Intimate Workshops: Gain actionable strategies to grow your business.
- Cutting-Edge Tools: Explore the exhibitor hall for the latest innovations.
- Tech Support: Get hands-on help to maximize HighLevel’s potential.
- Session Recordings: Keep learning long after the event ends.
This isn’t just an event—it’s a transformative experience that brings together the brightest minds in SaaS to help you reshape your business.
Learn More and Get Your Ticket to SaaSPRENEUR LIVE
Goodbye, 2024—Hello, 2025!
As we close out 2024, we’re filled with pride for what we’ve built together. From groundbreaking innovations to a thriving global community, this year has been one for the books.
But what excites us most is knowing that this is just the beginning.
Looking ahead to 2025, we’re doubling down on our commitment to empowering you—our customers, our community, and our partners. With even more advancements, events, and opportunities on the horizon, the best is yet to come.
Here’s to the journey we’ve shared and the future we’re building together. Thank you for being part of the HighLevel family. Let’s make 2025 our most impactful year yet!
Join Us in Shaping 2025
