HighLevel 2022: Year-In-Review

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Wow… what a year! 

We are so excited to see such amazing growth.

We have exceeded 20,000 customers. 👏 🙌
They can now be found in 107 countries and have generated hundreds of millions of dollars in revenue on our platform. ⇡🌍💲⇡

We even had to increase our own team to 343 employees just to try and keep up with such a rapid influx of new users and to continue to provide exceptional service to our existing ones.

As we continue to climb to new heights, it’s a good idea to hit pause, catch our breath and relish in what all else has transpired over these last 365 days. 

The Heart of HighLevel

First, it is important to make sure the heartbeat of our company is front and center. We want everyone to know what drives us day in and day out and what keeps us fueled and fired up!

From a business standpoint, our goal is to create a sustainable, powerful “All things marketing” operating system that creates limitless opportunities for our customers! 

And how do we do that? Well, we are not here to take shortcuts. At HighLevel, we are here to play the long game. Every project and task is connected to a larger goal. There is no ceiling for an agency’s success – the sky is the limit. And that is why we work diligently not just for immediate wins but for long-term ones as well – perfecting our platform along the way.

And we are not stingy about what results from all the blood, sweat, and tears. As HighLevel continues to evolve, we, unlike many other marketing platforms out there, encourage our customers to rebrand our platform as their own.

We then get to recede into the background and give them 100% of the glory while we get to revel in their story! 

But HighLevel is no longer, if it ever was, merely a marketing platform. It has also become a community of shared empowerment, of people owning and inventing their own futures, who are inspired and motivated by each other’s success, who continually push the boundaries of what’s possible, who refuse to let failures halt their progress, and who are there for each other to help navigate the losses and celebrate the wins. 

HighLevel is more than just a business. For many, it is a family!

Now, let’s shift gears for a brief celebratory overview of 2022

Product News & Updates

If you were fortunate enough to attend our first-ever HighLevel Summit in October (more on that later), then you were able to see the mindblowing LevelUp Day rollout, which you can read about here

But exciting things continue to happen and here is just a snapshot (no pun intended) of our progress over the last 12 months!


In the last 12 months we have seen over 500 Million new contacts created within our platform. That is a 50% increase from the year before!

There are over 200 Million new opportunities created in 2022. What does that mean? That means that our customers are not just piling in data and contact info! Nope, these people are being engaged with and moved through the pipeline! Everything is working together to capture, nurture and close new leads!

Engagement? What does that look like?

Messages, Messages, Messages! Over 2.5 billion of them. PLUS 30 million contacts created from those conversations. Communication is most definitely key, and if that isn’t proof, I don’t know what is.

If only you could automate all communication (friends, family, etc) with HighLevel 🤔


Well, we are definitely on the way there. There were 984,000 workflows created last year and 483 million triggers executed which resulted in 1.434 billion actions.

Workflows are the way to go! 🦾

843 million emails and 471 million texts were sent last year! Sounds like a lot but when you have the kind of campaign automation that HighLevel has, it makes that kind of mass communication a sinch!

And we are making it even better.


At HighLevel, we continue to disrupt the digital marketing world with a SaaS strategy that focuses entirely on agency acceleration. 

1,582 SaaS agencies are scaling to seven figures faster than before, with nearly 12,000 subaccounts total!

SaaS Mode is also helping agencies destroy churn rates and create more sticky clients ⇡🍯⇡
We have seen client retention duration for our agencies increase X4! 🙌

And that is just to name a few. 😅

Because if we went on to talk about other features like our LC phone/email system, White-Label mobile app and more, this would be a very, very long post.

We couldn’t be more excited!


The HighLevel Summit

We are super proud to have pulled off our first-ever global event that ended up being a huge success! 

Over 500 people from all over the world gathered at The Summit in Dallas, TX and got to hear from some of the marketing elite, including Billy Gene. 

We also got to have our first award ceremony, where we were able to honor our fastest-growing SaaSPRENEURS and Affiliates of HighLevel. 

Here is what some had to say after the curtain fell. 

Workshops & Masterminds

Our customers will also find a wealth of educational opportunities and resources to help equip their teams and grow their businesses while taking their agency to the next level!

We had 12 workshops in 2022 that were super helpful to everyone that had the chance to attend. We are constantly listening and collecting your questions and then answering them in these robust agency-building forums. Expect those to be just as consistent and even better in the future.

Our Masterminds are becoming increasingly popular. The first one of 2023 (The SaaSPRENEUR Mastermind) has already sold out! Be sure and sign up for our waiting list so you can see what all the hype is about.

The Affiliate Program

If you have not yet heard the buzz about how explosive the HighLevel Affiliate Program has become, it’s time to let you in on it with a little peak.

Affiliates earned over $10 million in commission last year 😳

That is the most ever! 🥳 🎉

1,124 affiliates had their first payout date in 2022 and 4 Affiliates qualified for Electric Vehicles!

Yep, at HighLevel we not only hand out loads of cash based on a crazy good commission percentage (40%), but electric vehicles (like Teslas, Porsches and Audis)

…and even golf carts!

If you want in on the action, we have plenty of room for more successful people! Learn more here

The Future

At our upcoming SaaSPRENEUR Mastermind, we will be rolling out in more detail the 2023 & Beyond Roadmap.

For now, we can tell you that you can be on the lookout for a continued expansion of our feature base, including:  


Inbound calling

New payment gateway integrations


Just to name a few. 

That’s right, folks the best is still yet to come.

Summing It Up

2022 was amazing, but 2023 is going to be even better. And even though this was a flyover from 30,000 feet, we could never have done it without those on the ground and in the details making all the magic happen.

A huge shoutout to all of our team members, partners, and affiliates who are making and have made HighLevel one of the top tech startups to watch in 2023!

Watch out, marketing world, here we come!

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