Setting Up Google Local Service Ads in HighLevel

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Potential clients can now book appointments directly through your Google Local Service Ads! 

That’s right – they see your ad, they like what they see, and they can schedule a service right then and there. 

No need to call, no need to visit your website. It’s convenience at its finest.

And guess what? This feature is expanding beyond just home services. Now, real estate and legal services can take advantage of this incredible feature and, up next, we’ll go over how to set it up!

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The Power of Local Service Ads

Picture this: Your business, right at the top of Google search results. 

No, not buried in the organic listings or even in the regular ads section. 

Pretty cool, right? Well, that’s what LSAs offer, and here’s why you should be implementing them in your strategies:

  • Top-of-page placement: You can’t get any higher than this!
  • No website required: Perfect for businesses still working on their online presence.
  • Cost-per-lead model: You’re paying for actual potential customers, not just clicks.
  • Easy setup: Define your services and area of operation, and you’re good to go.
  • Dispute process: Got a lead you’re not happy with? There’s a simple way to get your money back.
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Getting Started

Ready to jump on this opportunity? Here’s a detailed walkthrough of how to set up the Reserve with Google integration in HighLevel:

  1. Log into your HighLevel account and navigate to Settings > Integrations.
  2. Find the “Reserve with Google” section and click “Connect”.
  3. Review the business details to ensure they’re correct, then click “Proceed”.
  4. You’ll be prompted to configure the calendar. Click “Configure Calendar” to go to Calendar Settings.
  5. Here, you’ll either create a new calendar or edit an existing one. Make sure to:
  • Enable “Reserve with Google”
  • Update the Business Service Category
  • Set the Service Type
  • Input the Estimated price
  1. Once your calendar is set up, return to Settings > Integrations and click “Start Integration”.
  2. A pop-up will appear with instructions. Read through them carefully and click “Proceed”.
  3. A new tab will open, prompting you to log in and link your Google Local Services Ads account. (If you don’t see this screen, reach out to HighLevel Support for assistance.)
  4. After linking your account, you’ll see an Integration Status. It may show as “Pending” – don’t worry, this is normal! Google can take up to 48 hours to verify the integration.

Important Note: If you see a “Not Matched” status, it means your Business Info in HighLevel doesn’t match your LSA Business Details. In this case, you’ll need to update your info under Settings > Business Info, then delete and re-integrate.

  1. Once Google verifies everything, your LSA – Reserve with Google Integration will be complete!
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The Takeaway

Google’s Local Service Ads with integrated booking are revolutionizing how local businesses connect with potential clients. As an agency, you hold the key to unlocking this powerful tool for your clients. 

And, with HighLevel, you can do so much more than just set up these ads—you can transform your clients’ entire booking process.

Think about it: businesses can probably set up local service ads on their own, but with you, they can take it to the next level through: 

  • Setting up and optimizing LSAs.
  • Integrating bookings with Google My Business.
  • Connecting everything to their HighLevel calendar, helping them streamline their operations and keep everything in sync.

This isn’t just a value-add for your clients; it’s a game-changer for your agency-client relationships. You become the hero, delivering real, tangible results that directly impact their bottom line.

And here’s the best part: HighLevel offers a free 14-day trial, giving you a risk-free opportunity to experience these benefits firsthand. 

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