At HighLevel, we’re always on the lookout for ways to push boundaries and redefine what’s possible in the world of digital marketing. Today, we’ve got some exciting news to share that marks a significant milestone in our journey: HighLevel has received a significant minority growth investment from General Atlantic, a leading global growth equity firm. After another year of exceptional growth and profitability, we will be joining General Atlantic’s prolific portfolio of high-value companies, including Airbnb, Clear, Snap, and Uber.
This new partnership with General Atlantic enables us to invest even further in key growth and innovation initiatives so we can continue to provide a great experience and platform to all of our clients. General Atlantic joins existing HighLevel partner PeakEquity, who will retain its board seat and remain an active investor in the business. “Our journey with HighLevel has been remarkable,” says PeakEquity Managing Partner Greg Case, “and we’re excited to continue supporting its progress.”
Over the last three years, we’ve seen our company scale meaningfully – growing more than 5x while maintaining profitability – by enabling and encouraging our clients to adapt their customer acquisition and engagement strategies for the digital world. If you want to dive into the nitty-gritty details of this exciting investment, along with some personal insights from us, the Co-Founders, check out the full press release HERE.
Continuing Leadership and Vision
Above all, we want to emphasize one key point: this investment doesn’t alter our core values or our unwavering dedication to our team members and our incredible community. We (Shaun, Varun, and Robin) are still guiding the direction of HighLevel as the largest shareholders, and we’re more excited than ever about what lies ahead. This investment reinforces our commitment to maintaining the culture of innovation and customer-centricity that has defined HighLevel from the beginning.
Our leadership team remains fully intact, providing stability and continuity as we navigate the exciting opportunities that lie ahead. We are committed to transparency and open communication, and we want our team and community to know that their trust in us is well-placed. Rest assured, our focus remains on delivering exceptional value to our customers and driving the success of HighLevel forward.
Supporting Our Community and Team
Change can bring a lot of excitement and opportunity, and we want to assure our community and our team that this investment is a testament to just how strong and promising HighLevel’s future is. It’s not just about growth – it’s about growth with purpose. This infusion of capital enables us to invest even more in our team, providing additional resources for professional development and more. On top of this, it allows us to deepen our commitment to our community of users, ensuring that we continue to deliver unparalleled value and support.
With this investment, we’re better equipped than ever to fulfill our mission of empowering businesses to connect with their customers in more meaningful ways, driving positive impact and transformation for all. We’re excited about the journey ahead and remain grateful for the unwavering support of our team and community as we continue to innovate and grow together.
Doubling Down on Commitment to Service
This investment allows HighLevel to double down on our commitment to service and provide the very best all-in-one solution for our customers. Remember our HighLevel Promise, outlined by Co-Founder Robin Alex at the 2023 Summit?
This still serves as our guiding principle: “We are the best all-in-one marketing tool. No one will move faster as a company than us. No one will out-deliver us on product. No one will care more about their customers than us. No one will generate more money into your pockets and your customers’ wallets than us. Together, we are redefining the software industry by serving every business in the world.” This investment is just another step towards fulfilling every single one of those key talking points.
Why General Atlantic?
Now, let’s talk about why General Atlantic was the perfect fit for us. General Atlantic stood out as the ideal financial contributor for HighLevel for several reasons. Their history of backing and scaling tech companies lines up perfectly with our own journey and ambitions. With a deep understanding of our unique distribution model and a commitment to letting us continue doing what we do best, General Atlantic shares our vision for the future of HighLevel. Oh, and did we mention their resources and strategic guidance? Total game-changers as we scale up and expand our offerings to serve you better. We believe that General Atlantic’s investment not only validates our mission but also provides the support and stability we need to achieve even greater success.
We couldn’t be more excited about what lies ahead for HighLevel. With General Atlantic’s support, we’re confident that we can continue to innovate, grow, and serve our community with the best possible solutions. Thanks for being a part of this wild ride with us – we couldn’t do it without you.
We Are HighLevel! Together, We Are Redefining the Future of Digital Marketing.
Frequently Asked Questions (FAQs)
What is the news about HighLevel?
HighLevel has received a significant minority growth investment from General Atlantic, a leading global growth equity firm. This partnership will enable HighLevel to further invest in key growth and innovation initiatives to continue providing an excellent experience and platform for our customers.
Who is General Atlantic?
General Atlantic is a prominent global growth equity firm that has backed and scaled many successful technology companies like Airbnb, Clear, Snap, and Uber. Since it was founded in 1980, the firm has partnered with more than 500 companies throughout its history, providing capital, operational resources, and a global network to enable businesses to thoughtfully scale. General Atlantic also brings specific experience partnering with companies supporting SMBs in the digital transition.
How much money is General Atlantic investing?
We are not disclosing the financial details of the transaction. General Atlantic will be a minority shareholder of HighLevel.
What does this mean for HighLevel employees?
You should expect no changes in the day-to-day operations of HighLevel and how we serve our dynamic client base. With this new investment comes additional momentum and even greater opportunity to continue contributing to HighLevel’s growth story.
What does this mean for HighLevel customers?
You should expect no changes in our relationship and how we partner with you. Importantly, we plan to invest even further in key growth initiatives across product and AI to continue to provide a differentiated experience and platform to you.
What will HighLevel be focused on as a result of this new partnership?
The partnership with General Atlantic will enable HighLevel to invest even further in key growth and innovation initiatives across the product and ecosystem and continue to provide a differentiated experience and platform to its clients.
Will there be any changes in company leadership as a result of this announcement?
No. Shaun, Varun, and Robin will remain in their existing leadership roles. There will be no changes in the day-to-day operations of HighLevel.
What is happening with PeakEquity?
HighLevel’s existing investor PeakEquity Partners remains a shareholder and committed to supporting our company as they have since 2021.
Why did HighLevel choose to partner with General Atlantic?
General Atlantic stood out as the ideal financial contributor for HighLevel for several reasons. Their history of backing and scaling tech companies lines up perfectly with our own journey and ambitions. With a deep understanding of our unique distribution model and a commitment to let us continue doing what we do best, General Atlantic shares our vision for the future of HighLevel. Their resources and strategic guidance will be game-changers as we scale up and expand our offerings to serve our customers better.
How does this investment impact HighLevel’s long-term vision?
This investment further reinforces our commitment to our long-term vision of empowering businesses to connect with customers in more meaningful ways. With General Atlantic’s support and expertise, we will be able to invest even more in product innovation, customer success, and driving a positive impact for our community.
Will there be any changes to the HighLevel platform or support?
No, there will be no changes to the HighLevel platform, product offerings, or customer support as a result of this investment. Our team, leadership, and day-to-day operations will continue as normal. We are solely focused on enhancing our solutions to better serve our customers.
How does this investment align with HighLevel’s values and culture?
This investment is a testament to the strength of HighLevel’s culture and values. General Atlantic’s approach aligns with our commitment to innovation, customer-centricity, and empowering our team. We will continue to uphold the core principles that have defined HighLevel from the beginning.
How does this investment impact HighLevel’s ability to serve its customers?
This investment will enable us to further invest in our product, customer support, and other key areas to deliver an even better experience for our customers. We are committed to using these resources to drive continuous improvement and innovation.
Will there be any changes to HighLevel’s partner or affiliate programs?
No, there will be no changes to HighLevel’s partner or affiliate programs as a result of this investment. We remain dedicated to supporting our valued partners and affiliates.
How does this investment position HighLevel for the future?
This investment is a testament to HighLevel’s momentum and bright future. It will allow us to accelerate our product roadmap, expand our capabilities, and deliver even greater value to our customers in the years to come.
What are HighLevel’s plans for international expansion?
While we don’t have any specific announcements to make at this time, this investment provides us with the resources and expertise to thoughtfully explore international expansion opportunities that align with our long-term vision and commitment to our customers.
How does this investment impact HighLevel’s ability to attract and retain top talent?
This investment demonstrates HighLevel’s strength and growth potential, which will help us continue attracting and retaining the best and brightest talent to drive our business forward. We remain committed to fostering a positive, inclusive, and rewarding work environment for all HighLevel employees.
What are HighLevel’s plans for product innovation and development?
We are excited to leverage this investment to accelerate our product roadmap and deliver even more innovative solutions to empower our customers. You can expect to see continued enhancements across our platform, as well as the introduction of new capabilities that address the evolving needs of businesses.
How can customers provide feedback on HighLevel’s products and services?
We greatly value our customers’ feedback and insights. Please continue to share your thoughts and suggestions on the HighLevel Ideas board (https://ideas.gohighlevel.com) or by contacting our customer support team. We are committed to using this feedback to guide our product development and ensure we are delivering the best possible experience.
When can customers expect to see the impact of this investment?
You can expect to see the benefits of this investment reflected in our continued product innovation, enhanced customer support, and an even stronger partnership with HighLevel. We are excited to leverage these resources to drive long-term value for our customers.
How does this investment position HighLevel as a leader in the digital marketing industry?
This investment from a prestigious global firm like General Atlantic is a strong validation of HighLevel’s vision, strategy, and execution. It underscores our position as a leading innovator in the digital marketing space and our commitment to driving the industry forward.
What new opportunities will this investment unlock for HighLevel’s customers?
With the additional resources and expertise provided by General Atlantic, we will be able to invest even more in new product features, integrations, and capabilities that empower our customers to achieve greater success. You can look forward to an ongoing stream of enhancements that help you adapt and thrive in the ever-changing digital landscape.
How can customers stay informed about HighLevel’s progress and new developments?
We are committed to maintaining open and transparent communication with our customers. In addition to this FAQ, we will be providing regular updates through our Facebook group, townhalls, blog, newsletters, events, and other channels. Please also feel free to reach out to the team if you have any other questions.
