Creative Ways that Agencies are Using AI to Improve Their Marketing

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And savvy marketing agencies are leaning in and finding ways to leverage it in their companies and their clients’ businesses to save time, increase productivity, and reduce costs when used effectively.

Here are 9 creative ways that agencies use AI to improve their marketing and processes.

1. Identify Opportunities to Expand on Existing Content

Most marketers automatically start with something new and ignore refreshing evergreen assets that could perform even better. You can now use AI to generate new topics and ideas that expand on the content you’ve already created. This can help you create multiple connected articles or content that will keep your audience engaged and provide them with more value.

For example, you can input a transcript from an interview into an AI tool like ChatGPT and ask it to identify unanswered questions you could consider for a follow-up interview. Or you could ask it what questions or additional follow-up information a reader would have after reading a specific article.

When using AI to help you generate potential follow-up ideas, you’ll want to:

  • Be specific about who is the target audience
  • Provide the complete transcript or article you want the AI to analyze
  • Use a clear prompt, such as “What follow-up questions would a reader have after reading this article?”     

2. Personalize Emails at Scale

Marketing agencies also can save time and money by leveraging AI to perform time-consuming email personalization tasks. 

Using AI, it’s becoming easier to create personalized email marketing campaigns and sales sequences tailored to the behaviors and needs of different audience segments. Tailoring emails this way can help increase the connection, build enthusiasm, and make your intended recipient feel heard and understood. 

Here are some ways AI can help marketers create personalized emails at scale.

  • Analyze large volumes of data to help identify and build segments 
  • Do lead scoring at scale
  • Generate product recommendations or offers for different audience segments.
  • Brainstorm subject lines and calls to action 

Pro Tip: You can use HighLevel’s Workflow feature to do many of these tasks, like creating dynamic SMS and email messages, brainstorming subject lines, gauging the intent of a message, and even translating it into another language. See how it all works here. 

3. Brainstorm Headlines for Articles

When writing content, you need effective headlines that balance SEO optimization and grabbing your audience’s attention. Because many readers decide whether to read your content solely based on the headline.

AI tools can help you with this:

  • Brainstorm multiple headlines fast 
  • Analyze headlines for SEO optimization
  • Compare headlines to help you judge what will perform best
  • Identify keyword phrases in your headline or suggest alternatives that may perform better 
  • Identify the sentiment or type of headline so you can tailor it to your brand

4. Assist with Sentiment Analysis 

Sentiment analysis or opinion mining helps identify people’s feelings about a brand, content, or products and services. It can help you gain insights on how to respond to comments, what type of content tone your audience prefers, and opinions about your brand or services.

You can use AI tools to help you:

  • Identify what your target audience responds positively or negatively to, such as by monitoring online conversations
  • Understand the emotions or sentiments behind online conversations 
  • Gain insights into how content, products, or services are perceived (such as positive, negative, or neutral) by using sentiment analysis on reviews, comments, or feedback

5. Create Meeting Notes and Summarize Action Items 

Meetings are essential for both internal team and client cohesion, but creating notes from these events doesn’t have to be time-consuming. Instead, you and your team can use AI tools, like Otter AI, for all of the following:

  • Create a summary
  • Identify action items 
  • Highlight important ideas 
  • Identify points to follow up on in the future

Using AI to create the meeting notes will save your team time while ensuring clear communication. 

6. Identify Content Gaps

Even detailed content strategies can have content gaps — essentially missing information your target audience is looking for but isn’t found on your website. And it can be hard to identify these gaps on your own. 

However, you can use AI to help perform a content gap analysis to uncover the missing areas in your content, which can improve your website or social media traffic and engagement. 

When performing a content gap analysis, you’ll want to first clearly identify your target audience and understand their pain points, needs, and wants. You can also use AI like ChatGPT’s Advanced Data Analysis feature to assist with this process. Then, these insights can help guide your content strategy. 

7. Brainstorm Blog and Social Media Post Ideas  

Generating new ideas can become exhausting. But you can use tools, like HighLevel’s many AI features, to help with content creation across all of your marketing channels. 

With the right prompts, you can get dozens of ideas in minutes for everything from headlines and captions to full-post ideas and outlines. 

Pro Tip: Since AI is known to hallucinate a lot, we wouldn’t recommend relying solely on AI when creating content. It is best to have a human fact check and review it to make sure it is on brand. 

8. Write Meta Descriptions 

Meta description and tags are essential components of your (and your clients’) content. But it can take time for your team to create and edit. You can save time by using AI tools, including HighLevel’s AI blog functionality, to generate meta descriptions, especially when working with large batches of content.

Pro Tip: You can also use our Image AI to generate featured thumbnail images for blog posts. 

9. Brainstorm Initial UX Designs and Wireframes

Website designers can jumpstart the initial stages by using AI tools.

For example, these tools can assist them with:

  • Brainstorming initial ideas and mockups
  • Solving errors or problems
  • Creating structured project outlines
  • Generate placeholder text related to the product or design instead of using “Lorem Ipsum’ in wireframes to help bring concepts to life.
  • Create flowcharts and diagrams quickly.

By using AI early in the process, designers can avoid feeling like they’re starting from scratch with every project. 

This saves time, allows you to create different versions fast, and helps increase cohesiveness among the team. It can also be an efficient method to try out different iterations before committing to an idea.

Additionally, you can incorporate user data into the process to help create ideas based on this information and also use the data to help make informed design decisions. 


Whether you are just starting out or have been in business for decades, AI can help you save time, increase your productivity, and deliver better work (and results) for your clients.   

Ready to level up your agency with HighLevel and AI? Start your 14-day free trial here. 

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