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Steph Knapp | Steph Knapp

Steph Knapp is a freelance B2B + SaaS content marketer that loves educating and empowering curious humans. When she's not typing away, you'll find her volunteering at the animal shelter and obsessing over a new hobby every week.

Use the Facebook Conversions API

How agencies can use the Facebook Conversions API to track ad conversions

Reading Time: 7 minutes Apple’s iOS 14 update has rendered the Facebook Pixel virtually useless. Agencies need to shift to the Facebook Conversions API, which used to be technical to setup but has become much easier with the use of a few modern marketing platforms.

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