You’ve spent all of this time getting webinar registrations and putting together a presentation full of valuable information for attendees. But the benefits of a webinar don’t stop once the event is over.
You can repurpose your webinar content to help you continue to grow your audience, build trust, and establish your authority.
Repurposing webinar content lets you provide your information in different formats, allowing you to reach people who may not have the time to attend the webinar or who learn information differently than in a webinar format.
Additionally, it is a cost-effective way to generate new content. You can break up the information into different formats, share it across various channels, and fill up your content calendar without having to develop ideas from scratch.
In this post, discover 9 creative ways to repurpose your webinar content (along with examples) to maximize your return on investment.
1. Turn it into a Blog Post
Blog posts are an effective tool to help you highlight the key takeaways from your webinar. This highlights or roundup-style blog post can help:
- Provide a refresher on the information discussed for attendees
- Build interest in watching the webinar for those who didn’t attend
- Allow those who don’t like webinars to still engage with you so you can build your trust and authority
For example, Zapier turned their webinar on remote work into a blog post. In the blog post, they make it easy to access the webinar. At the end of the blog post, they provide links to related articles so readers can easily access similar information.
For content-heavy webinars, you can even spin the webinar’s content into a series of blog posts. Each blog post can provide three or four key takeaways and build on each other. Or you can divide the blog posts up based on the webinar flow.
You can also create a series of blog posts focusing on specific topics discussed in the webinar or encourage attendees or panelists to write their own guest posts instead of using a key takeaways approach.
2. Post it on YouTube
When posting the full recording on YouTube, you can either share the webinar in full, create a highlight video, or split it up into short, actionable video tips.
For example, the Community of Human and Organizational Learning created a highlight video that incorporated aspects of all previous presenters to attract interest for the different webinars they have. They also make it easy for viewers to learn how to find the full webinars.
An alternative approach is to divide your webinar into different short videos and create a playlist. For example, Semrush has several playlists available that are clearly labeled so viewers can find what they’re looking for.
3. Turn it into a Podcast Episode
Some people prefer audio-only content as opposed to video. So to reach those individuals, repurpose your webinar into a podcast episode.
You can simply use the recording and upload the audio, providing slides as a link. But you can also do so much more.
For instance, you can create a new experience based on the webinar’s content by producing a podcast episode that focuses on the highlights of the webinar or dives deeper into one or two of the concepts.
This not only helps you share the webinar with a new audience, but webinar attendees may also listen in to further their understanding of the topic.
Here are some additional ways to expand your webinar content into new podcast episodes:
- Invite an expert guest to join you on the podcast to discuss the webinar’s topic or key points. This provides listeners with an additional viewpoint and brings new elements to the webinar, so attendees may also want to listen in.
- Make use of the podcast show notes to add a link to the original webinar (if it’s available to watch on demand) and other related content.
- If your podcast episodes are short, create the podcast episode to focus on the key points or takeaways and provide a link in the show notes to the original webinar for those who want additional information or examples.
4. Turn it into an E-book or Whitepaper
Depending on your webinar’s topic, you can transform the information into a comprehensive ebook to help show your authority and build trust. You can even use the ebook as a lead magnet to generate leads.
Pro Tip: Looking to attract more leads from your webinar, use HighLevel’s signature webinar lead gen funnel playbook
You can use your webinar’s transcript and slides to help provide the structure of the ebook. Then, you’ll likely need to do some additional research or include more examples to add more value to the ebook.
5. Repurpose clips for Instagram Reels and TikTok
Reels and TikTok are great platforms to share short, meaningful clips from your webinar. These video clips can focus on highlights, key takeaways, or act as teasers. Ultimately, they help spread the word about your brand, show your authority, and can grow your audience.
Plus, if you are already creating YouTube playlists for each webinar, you can oftentimes reuse that same content across Instagram and TikTok.
For example, The Copywriter Club shows how to effectively incorporate video and provide key information in the text portion on Instagram. You can use a clip from your webinar and use the text portion to provide further information and make it easy for viewers to learn more.
Pro Tip: Make sure to incorporate hashtags so people can easily find the content, and add a link to your webinar in your “link in bio profile link.”
6. Create Text Posts for Social Media
You can further divide your webinar’s content into small to medium-sized text posts that you can share across all of your social media channels.
Here are some tips to help you find and promote the right content from your webinar on social media:
- Create a series of related social media posts based on your webinar’s content and drip them out over several days.
- Look for interesting questions or comments left in the webinar by attendees and create a post that addresses the information or answers the question.
7. Create an Infographic
Infographics are effective tools to share your webinar’s highlights, statistics, and key takeaways. You can even use an infographic to relay information in a narrative format.
Infographics can be shared across multiple channels, including social media, email, and embedded into blog posts. And the visual nature of these tools makes it easy for people to quickly understand and digest your main points and can lead to intrigue, causing them to seek out more information from you.
- Make the infographic stand out with well-placed animations or interactive elements.
- Make it easy for people to share the infographic to help spread word of mouth about your company.
- Repurpose slides with statistics or key points into an infographic.
8. Share in your Newsletter
There are a lot of different directions that you can take with this, but the easiest is to provide a recap of key points or dive a little deeper into one aspect of the webinar.
Some additional elements you might want to include are:
- Incorporate a video clip from the webinar directly into the newsletter.
- Ask your readers to reply with questions, comments, or any takeaways they had from the webinar if they attended that you can share in future newsletters.
9. Create an Online Course
Do you have several related webinars or one in-depth webinar? You can take this information and turn it into an online course, which can showcase your expertise, build your authority, and attract more leads.
If you have multiple related webinars, you can use them to build a content library that provides cohesive training on a topic.
If your webinar is available on demand, you can use that as a teaser for a paid course that’s based on the webinar information but expands on it. You will need to create additional content for the course, but you can use the webinar to provide an outline of the key points.
Pro Tip: When expanding on a webinar to turn it into a course, check the comments and questions that came up during the webinar. These can provide guidance on what additional information your audience is looking for.
Webinars are not just one-time events and can be valuable sources of content that can be repurposed to amplify your reach and impact.
By diversifying the formats and channels through which you share your webinar content, you not only cater to a broader audience but also can attract more leads.
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