You see, AI, Bard, and ChatGPT aren’t just buzzwords to toss around at agency conferences and happy hours anymore. It’s akin to a Swiss Army knife, armed with an array of solutions that agencies can tap into for their marketing efforts.
From automating mundane tasks to personalizing user experiences and even predicting future trends, AI has a remarkable range of marketing use cases for agencies.
In this article, we’re exploring eight ways that agencies can use AI and ChatGPT to improve their marketing efforts.
Here are some real-life examples of how agency owners and employees can use AI and ChatGPT to improve their marketing strategy and campaigns.
1. Speed up your podcasting workflow
Ramli John, a marketer and podcaster, uses several AI tools to condense his podcast workflow from 23 hours to just 2 hours. This starts by using Riverside’s AI transcriber to transcribe his interviews, which he uses to identify specific timestamps and quotes that he can promote on social media. He further expands on this content repurposing using another tool called SummarAIze.
In addition, here are some additional things he does to speed up his workflow:
- Uses Notion AI to write the rough draft of his show notes and newsletter for each episode.
- Punches up the audio quality of his guests through Descript’s StudioSound
- Uses AutoPod to quickly edit multiple camera angles
With these AI tools, podcasting can transition from a cumbersome task to a more efficient and enjoyable process.
2. Create a landing page or simple website
If you are like most marketers, you probably can’t code. However, you can create a landing page or simple website with the help of AI, and this post from Aakash shows you how to do it. He used an AI website builder, 10Web.io, to create his agency’s website to simplify and speed up a process that typically takes weeks.
Creating a website through AI can be handy for smaller agencies that run on a limited budget but still need an online presence.
However, this isn’t just for agencies. Brex HQ created different images for each country in their latest global launch using ControlNet, Img2Img, and Outpainting.
3. Edit photos faster
In his LinkedIn post, Piotr talks about Adobe’s deployment of AI capabilities and how he uses the Generative Fill feature in Photoshop.
In fact, 70% of editors lose valuable time on repetitive and manual tasks during photo editing.
This particular feature can speed up production of new campaigns and significantly reduce ad content production costs.
4. Level up your Instagram captions
Writing social media captions can be time-consuming. This post from Girls in Marketing talks about how they use Iconosquare’s caption generator for social media content creation. It helps them come up with caption ideas and even write first drafts. While they edit the output, it does save their team a ton of time.
For instance, you can use HighLevel’s AI content assistant to come up with social media post ideas and then write them.
5. Augment your email marketing campaigns
This post from Skye highlights the benefits of using AI in his email marketing strategy. Some of the ways he is using AI include improving subject lines, optimizing email design layouts, figuring out the best time to send emails, and creating AI-driven personalized workflows.
While the recommendations will be different for every agency and use case, using AI as an email marketing assistant can help you achieve higher open, engagement, and conversion rates.
6. Create “a personalized marketing bot” in ChatGPT
Rodrigo shares how he creates separate agents within ChatGPT-4 for each topic that he investigates and keeps improving those agents by feeding them the results of their strategies.
While his example refers to generic sales and marketing bots, you can expand on this concept and create different bots for key customer personas. As you feed and train it with more information, the outputs get better and better. So, you can use it for testing out different copy and messaging.
7. Train AI models to write in a specific tone of voice
Krista shared an example of how she is using Jasper, an AI writing tool, to analyze brand tone, style, and voice. This can be helpful for quickly analyzing and summarizing the key style highlights of a brand or person.
However, it gets more powerful when you combine it with the example above about creating custom agents / personas.
8. Augment UGC campaigns
Fried Brian shows two innovative ways companies can incorporate AI into their UGC marketing campaigns. While plenty of people talk about using AI chatbots to provide a stellar customer experience, not many talk about how it can be used for word of mouth marketing.
This example involves hosting a contest where participants submit content, such as photos or videos, with the best submission winning a prize. However, creating a chatbot makes it easier for those submitting content to search and add your product and brand details. This does two things: It empowers your customers and brand advocates with specific talking points, and you can collect more email addresses through the chatbot.
Furthermore, companies can use ChatGPT to get ideas for UGC campaigns. For instance, they can ask their customers to use AI image generator tools, like Midjourney, to create images and submit them on social platforms to win a prize.
From speeding up your podcast workflow to optimizing ad campaign performance, AI is proving to be more than just a novel innovation. It’s a game-changing resource for agencies.
These eight use cases are just the tip of the iceberg. As the landscape of AI continues to evolve, so too will its applications and impacts on marketing strategies and campaigns.
In fact, at HighLevel, we’re constantly adding new AI capabilities to our product. Get started with a 14-day free trial here.