7 Real-Life ChatGPT Agency Examples to Inspire You 

Reading Time: 4 minutes

Imagine this: A bright-eyed, enthusiastic 20-year-old intern arrives at your agency, ready to take on the world. They never tire, never take lunch breaks, never complain about what they work on, and never miss a single detail. They soak up information like a sponge and can handle a multitude of tasks at once.

Sounds like a pipe dream, right?

It turns out every agency owner can have their own AI-powered intern just like this with ChatGPT. 

With ChatGPT, you have the ability to automate grunt work, free up resources, and help you focus on the core competencies of your agency. 

In this post, we’re exploring seven ways you can leverage ChatGPT in your agency. 

What is ChatGPT?

Launched on November 30, 2022, ChatGPT is a tool developed by OpenAI that generates human-like text and code using artificial intelligence and deep learning techniques. 

ChatGPT is like an advanced parrot who learned to “talk” by ingesting large volumes of information and data. It doesn’t understand what it’s saying in the same way a human does, but it’s really good at mimicking human speech and pattern-matching.

Even though ChatGPT can give pretty accurate responses, it’s not perfect, and it doesn’t actually know or understand anything about the world. It’s just mimicking human conversation based on patterns it learned from all that text data. That’s why it is important to establish human guardrails along with fact-checking when integrating AI in your agency. 

7 real-life examples of how marketing agencies are using ChatGPT

There is no shortage of AI tools and features, including many great ones within HighLevel. However, we wanted to go a step further and share some actual ways that agencies and marketers are using this technology. 

1. Use ChatGPT as your writing coach

For instance, Ari Murray used ChatGPT’s integration with Zapier to create her own personal writing coach to improve her writing. In one example, we can see how writers can use AI to improve their writing without spending time and resources hiring a human Editor. Furthermore, this can streamline content production publishing processes since you can theoretically create more content with fewer edits. 

2. Use a chatbot for proactive support  

Chase Dimond describes how Topicals saw a whopping 78% increase in sales after they hired a company to build a chat automation tool. The business noticed a lot of customers were returning items after choosing the wrong ones or using them improperly. They turned to chat automation, macros, FAQs, and AI workflows to solve this problem.

Marketing agencies can leverage these AI workflows and chatbots in their own businesses and with their clients to improve the customer journey, close more sales, and lead to higher customer satisfaction rates.  

3. Write better headlines and subject lines faster 

When you work at an agency, you likely have to manage multiple accounts and work fast. Agency employees can use ChatGPT as a collaborator on specific tasks when facing a creator’s block, streamlining their processes and increasing efficiency along the way.

In this example, Ashley McGovern uses ChatGPT as a collaborator on different tasks. She asked this tool to create punchy and short subject lines based on her copy, to simplify the language as if explaining it to an 8th grader, and to more actionable examples during complex product releases, and so on.

4. Populate HighLevel sub accounts 

Jeb Blann wanted to use some basic sample data to populate a GHL subaccount for a demo. 

He used HighLevel’s Custom Prompts with Custom Values feature to do that. This is a speedy way to help him set up the new account while also allowing him to customize each client’s experience.

With this feature, you can take new content or pre-written stuff you’ve got and mix it together with content that’s been generated by an AI. This way, you’re getting a blend of AI and human content to make your demo feel real and interactive. 

5. Get more social media followers

ChatGPT can help agency owners and marketers bring more relevant followers to their client’s accounts and increase their own visibility.

This is what Moritz Kremb did for his Twitter account. In his Twitter thread, he shares different techniques for using ChatGPT to enhance brainstorming, speed up content creation, generate content plans, test Twitter bio variations, reformat tweets, proofread and rewrite sentences, and generate multiple responses for engaging with larger accounts. These optimizations allowed him to grow his Twitter account from 0 to 10,000 followers in under 2 months.  

6. Gain actionable insights combining ChatGPT with GA4 

In his post, Alex Velinov shows how combining the power of ChatGPT and Google Analytics 4 can help agencies obtain actionable insights. This works by connecting GA4, extracting relevant data, preprocessing it, and then formulating questions to ask ChatGPT. You can use this to identify trends, spot patterns, and spot potential issues before they turn into larger problems. 

7. Close more sales 

Prospecting, lead research, and sending follow-up sales can take a lot of time.  

Anushka Jain, who is a Sales Development Representative (SDR), shares how she is using ChatGPT to conduct research on leads before making calls or sending emails. By doing so, her response rate and credibility increased while spending less time on research.  


No longer a mere concept in a sci-fi novel, AI has the potential to shift the boundaries of client communication, campaign planning, and content creation.

Imagine a world in the not-so-distant future where tedious tasks get automated, your creative team focuses more on innovating rather than duplicating, and each client interaction feels genuinely personalized; that can happen if your agency leans into AI advancements. 

As agencies, we have a chance to harness this potential, to dance with this technology, and to lead the way in writing our futures. 

The question for you: Will you lean in and embrace these new technological advancements or sit on the sidelines potentially being replaced by those that do? 

Chances are – if you made it to the end of this post, you are likely in the latter camp. Check out all of the ways that you can leverage AI within HighLevel. Get started with a 14-day free trial here. 

Related Post

Join 1Million+ Marketers & Agency Owners For Weekly Insights That Drive Success!