10 Paid Social Media Tactics to Promote Your Next Webinar

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Creating your webinar concept and campaign in HighLevel is easy. 

Leveraging paid ads can be an invaluable way to expand your audience and get more people to attend your webinar.

In this post, we’re sharing 10 different paid social media methods you can use to promote and drive traffic to your webinar. 

Facebook Ads

Facebook lets you define and promote your website to custom audiences by nitpicking demographics, locations, and interests.

An example of webinar promotion with Facebook ads looks like this:

In this recent ad by TEST PRO, the copy taps into a key emotional trigger with the opening hook, “Are you looking for a change? 

Then, they dive right into the monetary benefits of starting a career in IT. 

The graphics include a female IT worker at a computer and persuasive bullet points to communicate information effectively. 

The ad also includes a clear call-to-action to save your spot now. 

Quora Ads

Promoting webinars through Quora ads can be a smart strategy to engage with a highly engaged and knowledge-seeking audience. You can use Quora’s keyword targeting feature to identify relevant topics and questions related to your webinar.

Plus, Quora’s native ad format blends seamlessly with the platform’s content, making it less intrusive and more likely to resonate with users.

LinkedIn Sponsored Content

For a (B2B) audience, LinkedIn-sponsored content ads can be an ideal platform to promote your webinar, since most decision makers have an account there. 

Here is an example of a LinkedIn ad promoting a webinar by Hubspot.

Hubspot chose to lead with authority by mentioning access to industry experts—for anyone who attends the webinar—in the ad body copy. For the headline and call-to-action, they’ve kept it clear and direct: it’s a free webinar teaching you everything about social media trends. 

LinkedIn InMail Campaigns

InMail campaigns allow you to send pay-per-send personalized ads right to individuals in their Linkedin DMs. 

Personalization can make your outreach feel more authentic and increase the likelihood of engagement and conversions.

And the personalization and a direct CTA right in your inbox remove the friction of interrupting your Linkedin feed experience to click on an ad and sign up.  

LinkedIn Lead Gen Forms

LinkedIn lead gen forms streamline the webinar lead generation process even further. Instead of someone having to click on an ad, go to your landing page, and add their details, you can send them to a pre-filled form with their LinkedIn profile information automatically added in.. This makes it easy for users to submit their details, reducing friction and increasing the likelihood of conversions.

The simplicity of lead gen forms leads to higher conversion rates compared to traditional landing pages. Since users don’t need to manually fill out form fields, they are more likely to complete the form and register for your webinar.

You receive up-to-date information directly from users’ LinkedIn profiles including their job title, company, industry, and other relevant details, ensuring you obtain high-quality lead data for targeting and follow-up.

Here is an example of a LinkedIn lead generation form:

Instagram Ads

With Instagram, you can laser in on specific targeting criteria – especially for users on their phones.  It includes various ad formats, including photo ads, video ads, carousel ads, and Stories ads. 

Here’s an example of an Instagram ad. 

As you can see, the subtitles, engaging video, and snappy, direct copy make it a highly persuasive ask to join this free masterclass.

Instagram Story Ads

Another popular Instagram ad placement is Instagram Story ads.

In this example, you can see that this brand offers a CTA inside their story with the direct ad copy: register now. We can also see that the webinar is free for members, which can be an incentive in itself.

TikTok Ads

TikTok’s algorithm can rapidly propel engaging content, including webinar promotions, to a vast audience, leading to increased visibility and potential virality. 

You can make fun and exciting videos to tell people about your webinar and people can easily share your webinar with their followers.
Like any other ad platform, you need to hook the audience within seconds with an interesting opening line.

YouTube Pre-Roll and Bumper Ads

Youtube ads are a cost-effective visual option to explain your webinar topic clearly. The two more engaging ad placements on Youtube are pre-roll and bumper ads. 

YouTube pre-rolls show before videos, catching viewers’ attention fast. These short, engaging ads can introduce your webinar to a wide audience. The best part is that you can reach diverse viewers worldwide, boosting webinar attendance potential. 

You can also run bumper ads, which are short, non-skippable video ads of up to 6 seconds that *must* be watched before a video is viewed.

The secret to getting clicks through Youtube bumper ads is by creating non-skippable persuasive hooks which connect with the audience within seconds. 

Pinterest Promoted Pins

Unlike some social media platforms where posts have a short lifespan, Pinterest content, including Promoted Pins, can remain discoverable for a long time. This means your webinar promotion can continue to attract views and engagement over an extended period. 

Pinterest is also a search engine and Promoted Pins can appear in search results, increasing the visibility of your webinar. 

If your webinar content is evergreen, Promoted Pins can continue driving traffic to your webinar registration page long after the initial promotion.

Everything we love about Pinterest is condensed into this promoted pin; the visual storytelling and high-appeal content for educational (and DIY) audiences. You get all the details for the webinar at a glance along with the link to register.


When it comes to promoting webinars, paid social media can help you reach more potential attendees. 
And if you are looking for a one-stop platform to manage all of your marketing efforts – including webinar promotion, check out HighLevel. Sign up for a free 14-day trial here.


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